At a Glance
- Tasks: Lead global rugby partnerships, manage client relationships, and drive strategic initiatives.
- Company: Join 160over90, an award-winning global marketing agency with a vibrant culture.
- Benefits: Enjoy competitive pay, health coverage, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity and inclusion.
- Why this job: Make an impact in the sports industry while working with top brands and athletes.
- Qualifications: 6-8 years in sports partnerships with direct rugby experience required.
The predicted salary is between 60750 - 74250 £ per year.
Company description
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real.
With over 600 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB In Bev, Coca-Cola, Macy’s, Marriott International, Mc Donald’s, Verizon and Visa.
- 160over90 is part of Publicis Groupe. Follow our story at 160over90. com
- Overview
The ideal candidate brings strong experience in partnerships, sponsorship activation and property management, with direct professional experience in rugby required.
We are looking for someone who understands both the strategic opportunity and operational complexity of a major global sports partnership and can confidently lead workstreams, counsel clients, manage senior stakeholders and connect activity across an integrated global team.
Experience working with rugby talent, athletes or ambassadors would be an additional advantage.
Responsibilities
- Serve as a key day-to-day client contact, building relationships and providing proactive, thoughtful partnership counsel.
- Support the development and delivery of the client's global rugby partnership strategy, ensuring activity aligns with broader brand and business objectives.
- Manage the day-to-day relationship with the rightsholder and relevant partners, maintaining clear communication, accountability and momentum across workstreams.
- Develop a strong understanding of the client's contractual rights and assets and help identify opportunities to maximize their strategic and commercial value.
- Lead ongoing rights and asset management, including usage planning, approvals, tracking and reporting.
- Support long-range planning and delivery for major rugby tournaments and other partnership moments, working across global, regional and local stakeholders.
- Help shape activation recommendations that bring the partnership to life across markets and audiences while maintaining consistency with the global strategy.
- Coordinate planning related to ticketing, hospitality, talent, content, brand integration and other partnership assets in collaboration with specialist agency teams and external partners.
- Partner closely with regional and market teams to translate global strategy into locally relevant opportunities and programs.
- Develop client-ready recommendations, presentations, POVs, status materials and recaps that clearly communicate opportunities, decisions and next steps.
- Manage timelines, deliverables, budgets and workstreams across multiple stakeholders, anticipating issues and identifying solutions before they become barriers.
- Support approvals and property discussions as needed, working with senior agency leadership and relevant subject‑matter experts.
- Collaborate across 160over90's strategy, creative, experiential, communications, talent and other specialist capabilities to deliver integrated partnership solutions.
- Maintain an informed perspective on developments across rugby, sports sponsorship and the broader cultural landscape, proactively identifying opportunities relevant to the client and partnership.
Support tournament-time and on-site partnership management as required, including coordination with the client, rightsholder, agency teams and external partners.
Qualifications
- 6-8 years of relevant experience in sports partnerships, sponsorship consulting, rights management or partnership marketing, ideally within an integrated agency, brand or rightsholder environment.
- Direct professional experience within rugby is required, along with a strong understanding of the sport, its major properties, stakeholders and global ecosystem.
- Experience managing major sports partnerships and translating contractual rights into meaningful brand and consumer opportunities.
- Strong client-management skills with the confidence and judgment to operate as a trusted day-to-day advisor to senior client stakeholders.
- Experience working directly with rightsholders and navigating complex, multi-stakeholder partnership environments.
- Strong strategic and commercial acumen, with the ability to connect partnership activity to broader brand and business objectives.
- Experience supporting major sporting events or tournaments, including planning, rights management, hospitality and/or activation.
- Excellent written and verbal communication skills, with demonstrated ability to develop clear, compelling client-facing presentations and recommendations.
- Highly organized and detail-oriented, with the ability to manage multiple workstreams, deadlines and stakeholders simultaneously.
- Proactive and solutions-oriented, with strong judgment and the ability to anticipate client and partnership needs.
- Collaborative working style and experience operating across global, regional and local teams and time zones.
- Ability and willingness to travel internationally, including around major rugby tournaments and partnership activations.
- Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation
Range: USD $ - .
This is the pay range the Company believes it will pay for this position at the time of this posting.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Company anticipates the application deadline for this job posting will be 12/25/2026.
Senior Account Manager, Partnerships - Rugby in London employer: Publicis Groupe Holdings B.V
At Starcom, we pride ourselves on being a leading global communications agency that places people at the heart of everything we do. Our commitment to diversity and inclusion, alongside robust learning and development programmes, ensures that every employee has the opportunity to thrive and make impactful contributions. With a vibrant work culture recognised as one of the best in the industry, we offer a supportive environment where innovation is encouraged, and career growth is a shared goal.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
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