At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact globally.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation.
- Benefits: Work from anywhere, enjoy extra leave days, and access mental health support.
- Other info: Flexible working options and great local discounts available.
- Why this job: Shape the future of influencer marketing and drive real brand impact.
- Qualifications: 10+ years in influencer marketing with deep cultural and strategic insight.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Benefits
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS – Membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Global Influencer Strategy Director in London employer: Publicis Groupe Holdings B.V
Publicis Groupe is an exceptional employer, offering a dynamic work culture that champions creativity and strategic thinking in the heart of the influencer marketing landscape. With benefits like flexible working arrangements, reflection days for personal well-being, and a commitment to family-friendly policies, employees are empowered to thrive both personally and professionally. The opportunity to work globally and access local discounts further enhances the appeal of joining a forward-thinking company that prioritises employee growth and cultural relevance.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with influencers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it's a blog post or a video, let your voice be heard and attract attention.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how you can elevate their influencer strategies and drive measurable ROI. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Influencer Strategy Director in London
Some tips for your application 🫡
Show Your Passion for Influencer Strategy:When writing your application, let your enthusiasm for influencer marketing shine through. Share specific examples of how you've successfully navigated the creator economy and made a measurable impact in previous roles.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. Highlight your strategic thinking and cultural fluency, as these are key to the role.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to articulate your achievements and how they align with the responsibilities of the Global Influencer Strategy Director position.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and gives you the best chance to stand out in the process.
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Influencers
Before the interview, dive deep into the latest trends in influencer marketing and the creator economy. Familiarise yourself with key influencers across various platforms and understand their impact on different demographics, especially Gen Z. This knowledge will help you demonstrate your expertise and passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully shaped influencer strategies that drove measurable ROI. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting your strategic leadership and creative problem-solving skills.
✨Cultural Fluency is Key
Since this role requires a strong understanding of internet culture and emerging subcultures, be ready to discuss how you've navigated cultural shifts in past roles. Share insights on how these shifts can influence brand strategies and why staying ahead of trends is crucial for success.
✨Engage with Thought Leadership
Demonstrate your commitment to the industry by discussing any thought leadership pieces you've contributed to or followed. This could include articles, webinars, or conferences related to social and influencer marketing. Showing that you're engaged with the broader conversation will set you apart as a candidate who is not just knowledgeable but also proactive.
