Global Business Director , Social and Influencer Strategy in London

Company description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview: We are hiring a Business Director, Social & Influencer Strategy to shape culture at scale for some of the world’s most recognisable brands. This is a senior, hands‑on role where strategy meets delivery — turning complex global briefs into social and influencer work that genuinely connects with people. You’ll guide always‑on ecosystems and standout campaigns, bringing clarity, momentum and creative ambition to everything you touch. If you enjoy building strong operating models while pushing the quality of social thinking forward, this role offers real ownership and impact.

Responsibilities: What you’ll be doing:

• Setting the global direction for social and influencer strategy, from brief through to delivery and optimisation
• Designing and embedding clear operating models that support markets with practical, usable guidance
• Leading cross‑functional teams across strategy, creative, production, community and activation
• Turning insight and platform understanding into work that delivers meaningful business outcomes
• Overseeing always‑on social activity and campaign planning across multiple markets
• Strengthening collaboration across regions to reduce friction and improve consistency
• Developing and supporting team members, creating space for growth and progression

Qualifications: Skills we’re looking for:

• Experience leading complex global or regional client programmes within an agency environment
• Strong understanding of how social, influencer and media work together within modern ecosystems
• Strategic thinking grounded in insight, data and real‑world application
• Confidence working with senior stakeholders across markets and disciplines
• A delivery‑focused mindset that balances long‑term vision with day‑to‑day execution
• Comfort navigating ambiguity and bringing structure where it’s needed most
• A collaborative leadership style that brings out the best in others

Benefits:

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Publicis Groupe works primarily from the office or our clients' office four days per week. Starcom is proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.