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- Tasks: Lead data-driven strategies to unlock value and drive business growth for Sky.
- Company: Join Performics UK, a top performance marketing agency with award-winning results.
- Benefits: Enjoy flexible working, reflection days, and comprehensive health support.
- Why this job: Make a real impact by shaping innovative data strategies in a dynamic environment.
- Qualifications: Experience in strategic data roles and a strong understanding of data compliance.
- Other info: Work anywhere in the world for up to 6 weeks a year!
The predicted salary is between 43200 - 72000 £ per year.
Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.
As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.
The Data Strategy Director will lead the vision, development, and execution of data-driven strategies that unlock the value of first-party (1P) Sky data and our proprietary Publicis ID assets, as well as identifying new external data sources as appropriate to our campaign goals. This role is pivotal in harnessing these data assets to deliver advanced personalisation, measurable marketing outcomes, and business growth for Sky.
The Data Strategy Director will be assigned to the Sky account, but will also work closely with the Head of Data Strategy at a Publicis level to align, in both directions, Sky use cases and our broader data strategy roadmap.
Responsibilities:- Lead the formulation of data strategy for Sky, with an emphasis on leveraging client 1P data and proprietary identity assets to deliver against campaign strategies.
- Collaborate with client stakeholders, the agency team and additional Publicis stakeholders to understand client business goals, campaign goals, data availability, maturity and compliance.
- Oversee the development and scaling of campaign targeting and personalisation using audience segmentation, predictive modelling, and ID resolution tools.
- Drive adoption and innovation around Publicis' proprietary ID solutions, ensuring they are effectively integrated within the Sky business.
- Monitor performance, ensuring data strategies directly contribute to meaningful growth and ROI for clients.
- Act as a thought-leader on topics including data privacy, GDPR and other data legislation, customer-centricity, and Publicis' proprietary data products.
- Partner with product and engineering teams, and with new and existing external data partners, to identify opportunities for enhancements to existing assets, products and integrations.
- Guide data governance, compliance, and best practices in line with GDPR and international standards.
- Proven experience in a strategic data role within an agency, consultancy, or data-led marketing environment.
- Track record of shaping data strategies focused on first-party data utilisation and audience-driven experiences.
- In-depth understanding of identity resolution, data onboarding, CDPs, DMPs, and relevant technologies.
- Familiarity with proprietary and 3rd-party ID solutions, as well as the broader AdTech ecosystem.
- Demonstrable expertise in data compliance, privacy regulations (esp. GDPR), and ethical data use.
- Experience of leading projects focused on personalisation, customer journey mapping, or audience segmentation at scale.
- Experience working with large datasets and big data tools (e.g. SQL, cloud databases etc.), both individually and in partnership with data scientists / data engineers.
- Strong commercial acumen with evidence of driving client growth through data activation programmes.
- Exceptional communication, stakeholder management, and presentation skills.
Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING.
Data Strategy Director in London employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Strategy Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight how your experience aligns with their goals. Show them you’re the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation and reiterate your interest in the role. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website for the best chance at landing that role! We make it easy for you to showcase your skills and experience directly to the hiring team. Don’t miss out on the opportunity to stand out!
We think you need these skills to ace Data Strategy Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Data Strategy Director role. Highlight your experience with first-party data and how it aligns with our goals at Performics UK. We want to see how you can bring value to our team!
Showcase Your Data Savvy: Don’t hold back on demonstrating your expertise in data strategies and tools. Mention specific projects where you've successfully used audience segmentation or predictive modelling. We love seeing real examples of your work!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your achievements and how they relate to the responsibilities of the role. We appreciate clarity and directness!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Data Inside Out
Make sure you have a solid grasp of first-party data and how it can be leveraged for campaign strategies. Brush up on your knowledge of identity resolution, CDPs, and DMPs, as these will likely come up in conversation.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've shaped data strategies that drove measurable outcomes. Be ready to explain your thought process and how you collaborated with stakeholders to achieve business goals.
✨Stay Current on Compliance and Privacy
Familiarise yourself with GDPR and other data privacy regulations. Be prepared to discuss how you've ensured compliance in past roles and how you would approach data governance in this position.
✨Communicate Effectively
Practice articulating complex data concepts in a clear and engaging manner. Strong communication skills are essential, so think about how you can present your ideas confidently and concisely during the interview.