At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact globally.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation.
- Benefits: Work from anywhere, extra leave for well-being, and family-friendly policies.
- Other info: Dynamic role with opportunities for personal growth and creative collaboration.
- Why this job: Shape the future of influencer marketing and make a real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Benefits
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS – Membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Global Influencer Strategy Director employer: Publicis Groupe Holdings B.V
Publicis Groupe is an exceptional employer, offering a dynamic work culture that champions creativity and strategic thinking. With benefits like the 'WORK YOUR WORLD' programme allowing flexibility in work locations, additional reflection days for well-being, and comprehensive family-friendly policies, employees are empowered to thrive both personally and professionally. The company's commitment to employee growth through upskilling and thought leadership opportunities makes it an attractive place for those looking to make a meaningful impact in the influencer marketing landscape.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This not only builds your personal brand but also attracts potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their approach to influencer strategy. Be ready to discuss how you can elevate their work and bring fresh ideas to the table. Tailor your pitch to align with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you on board and making waves in the influencer space!
We think you need these skills to ace Global Influencer Strategy Director
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can turn cultural insights into impactful strategies that resonate with clients and audiences alike.
Be Culturally Fluent:Demonstrate your understanding of internet culture and the creator economy. Share examples of how you've navigated these spaces in your previous roles, as this will show us you're the right fit for our global influencer leadership team.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Global Influencer Strategy Director role. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Influencers
Before the interview, dive deep into the latest trends in influencer marketing and the creator economy. Familiarise yourself with key influencers across various platforms and understand their impact on different demographics, especially Gen Z. This knowledge will help you demonstrate your expertise and passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've shaped successful influencer strategies in the past. Be ready to articulate how these strategies drove measurable ROI and aligned with broader brand goals. Use storytelling techniques to make your experiences relatable and impactful.
✨Cultural Fluency is Key
Since this role requires a strong understanding of internet culture and emerging subcultures, be prepared to discuss current cultural shifts and how they influence social media strategies. Bring insights on how to future-proof influencer strategies in a rapidly changing landscape.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the company’s vision and how you can contribute to their goals. Ask about their approach to upskilling teams or how they measure the success of influencer campaigns. This will not only demonstrate your enthusiasm but also your strategic mindset.
