Global Associate Director, Platform Enablement

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

Overview: Join one of the world’s leading communications groups and help shape the future of marketing and digital transformation. As Associate Director, Platform Operations at Publicis Groupe, you’ll play a pivotal role in driving the adoption of cutting‑edge platforms that connect data, creativity, and technology for global clients.

This is an opportunity to influence how major brands operate at scale, working across diverse capabilities across Media, Production, Commerce, Social, and Influencer, to deliver seamless integration and operational excellence. If you’re passionate about marketing innovation and thrive in a fast‑paced, collaborative environment, this role offers the chance to make a real impact on client growth and transformation.

Responsibilities:

• Lead platform deployment and adoption across assigned markets, segments, or brands, managing scoping, rollout plans, and stakeholder alignment.
• Act as a subject matter expert on key platforms (e.g., GrowthOS, CoreAI/MRCL, MediaTools), providing guidance and support to internal teams.
• Partner with product teams to evolve platform functionality, gathering feedback and defining future requirements.
• Drive change management initiatives and deliver training programs to ensure best practices and platform adoption.
• Support client‑facing communications and presentations, creating tailored documentation and marketing materials.
• Recommend workflow optimizations and ways of working through platform solutions to enhance efficiency and effectiveness.

Qualifications:

• Proven experience in a marketing or media agency environment, ideally with global or multi‑market exposure.
• Background in Account Management, Planning, Data & Research, Operations, Production, Commerce, or Product Management at Senior Manager level or above.
• Hands‑on experience with platform deployment or process optimization tools for briefing, planning, activation, or reporting.
• Strong communication and presentation skills, with confidence engaging senior stakeholders.
• High attention to detail, organizational skills, and adaptability to new technologies.
• A passion for marketing and an understanding of emerging trends in digital, data, and operations.

Additional information:

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.