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- Tasks: Lead media strategy and performance planning for Essity’s Health & Medical division across Latin America.
- Company: Join Zenith, a leading ROI agency with a focus on innovation and growth.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Why this job: Make an impact in healthcare marketing while collaborating with a high-performing international team.
- Qualifications: Experience in B2B healthcare media strategy and strong analytical skills required.
- Other info: Work remotely for up to 6 weeks a year and enjoy family-friendly policies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company description: We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview: We’re looking for a Global Account Manager to support media strategy and performance planning for Essity’s Health & Medical division across Latin America, with direct leadership of a key market lead based in Mexico. This role requires deep B2B and healthcare expertise, a data-driven mindset, and the ability to connect long-term brand strategies with short-term performance outcomes. You’ll be part of a high-performing international team that manages complex, multi-market campaigns and drives innovation in social and search excellence. The ideal candidate combines strategic acumen with hands-on experience in digital performance channels—particularly LinkedIn, Meta, Google Search, and Programmatic—to maximize ROI and accelerate audience engagement among professional and healthcare segments.
Responsibilities:
- Support the Business Director and Global Planning Director in building an annual end-to-end media strategy, planning, and activation for Essity Health & Medical LATAM.
- Help develop annual media frameworks and activation roadmaps, ensuring alignment with global strategy and local market nuances.
- Partner closely with clients to translate business and category goals into actionable media strategies.
- Support and drive measurement, test-and-learn agendas, and continuous performance optimization.
- Collaborate with central and local stakeholders across creative, analytics, and platform teams.
- Ensure clear documentation and reporting against KPIs, emphasizing efficiency and learning.
- Serve as digital and performance planning expert, ensuring best-in-class execution across programmatic, social, search and e-commerce.
Qualifications:
- Experience in B2B and healthcare media strategy and planning.
- Experience with performance channels – particularly Search (Google/Bing) and Social (LinkedIn, Meta).
- Experience managing multi-market campaigns and regional coordination.
- Attention to detail, confidence with numbers and formulas.
- Ability to support in articulating and presenting ideas clearly and confidently.
- Provide excellent support with client servicing, influencing, and presentation skills.
- Strong analytical mindset, comfortable with data interpretation and optimization.
- A team player with a collaborative spirit and a proactive approach to problem-solving.
Additional information: Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
FTC Global Account Manager employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FTC Global Account Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the company you're eyeing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising common questions and tailoring your answers to highlight your B2B and healthcare expertise. Show them how your skills can drive ROI and growth for their clients!
✨Tip Number 3
Don’t forget to showcase your analytical mindset! Be ready to discuss how you've used data to optimise performance in past roles. Numbers speak volumes, especially in media strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team at Zenith.
We think you need these skills to ace FTC Global Account Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Account Manager role. Highlight your B2B and healthcare experience, and show how your skills align with the job description. We want to see how you can bring value to our team!
Showcase Your Data Skills: Since this role requires a data-driven mindset, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive performance in past roles. We love numbers that tell a story!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your qualifications.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Stuff
Before the interview, dive deep into the company’s background and their approach to ROI. Familiarise yourself with their key clients and recent campaigns, especially in the healthcare sector. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, be prepared to discuss specific examples of how you've used data to drive performance in past roles. Bring along metrics or case studies that highlight your success in optimising media strategies, particularly in B2B and healthcare.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage multi-market campaigns. Think of scenarios where you had to adapt strategies based on local market nuances and be ready to explain your thought process clearly.
✨Engage with Your Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, the challenges they face in the LATAM market, and how they measure success. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.
