Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead TikTok Shop strategy and oversee end-to-end program execution.
- Company: Join Publicis Media, a global leader in modern media solutions.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and reflection days.
- Other info: Inclusive workplace culture with opportunities for personal and professional growth.
- Why this job: Shape the future of social commerce and drive impactful campaigns for global clients.
- Qualifications: Experience in paid media, e-commerce, and launching TikTok Shop solutions.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Groupe is seeking a Director of Social Commerce & TikTok Shop Programs to lead the strategy, build, and activation of TikTok Shop solutions for global clients. This role will oversee programs end-to-end (brief to launch and beyond), ensuring scalable, revenue-driving social commerce execution. You’ll act as the senior client and internal lead, working across media, creative, e-commerce, and analytics teams to deliver integrated TikTok Shop campaigns. This is a key opportunity to help build a Groupe-wide Centre of Excellence and shape the future of social commerce within Publicis’ Power of One model.
Responsibilities
- Lead TikTok Shop strategy and activation from brief through launch
- Oversee shop operations (catalogues, PDPs, fulfillment, compliance)
- Drive paid media, influencer, and content amplification strategies
- Define and track performance metrics (KPIs, ROAS, GMV)
- Act as a trusted client advisor and senior stakeholder lead
- Support new business, thought leadership, and capability building
Qualifications
- Strong experience in paid media, e-commerce, or social commerce
- Proven experience launching and scaling TikTok Shop (or similar platforms)
- Deep knowledge of paid social, influencer marketing, and retail operations
- Experience driving revenue growth and performance marketing outcomes
- Confident working with senior stakeholders and cross-functional teams
- Leadership experience managing and developing teams
Additional information
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients’ office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Director, Social Commerce (TikTok Shop) employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Social Commerce (TikTok Shop)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who are already working at Publicis Media or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your TikTok skills! Create a portfolio that highlights your experience with social commerce and TikTok Shop. Include case studies of successful campaigns you've led, showcasing your ability to drive revenue and engagement.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of paid media and influencer marketing. Be ready to discuss how you would approach the TikTok Shop strategy and activation, as well as how you measure success with KPIs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Publicis Media.
We think you need these skills to ace Director, Social Commerce (TikTok Shop)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Social Commerce role. Highlight your experience with TikTok Shop and social commerce strategies, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you've driven revenue growth or improved performance marketing outcomes.
Be Authentic: We want to get to know the real you! Let your personality shine through in your application. Share your passion for social commerce and how you envision contributing to our team at Publicis Media.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people and helps us keep track of all applicants efficiently.
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop’s features and functionalities. Familiarise yourself with successful case studies and be ready to discuss how you would leverage these for Publicis Media's clients.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead cross-functional teams. Prepare examples of how you've successfully managed teams in the past, especially in high-pressure environments.
✨Understand Performance Metrics
Be prepared to talk about key performance indicators (KPIs) relevant to social commerce. Discuss how you’ve tracked and optimised metrics like ROAS and GMV in previous roles to drive revenue growth.
✨Engage with Their Values
Publicis Media values inclusivity and empathy. During the interview, reflect on how your personal values align with theirs. Share experiences that highlight your commitment to creating an inclusive environment.