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For Companies At a Glance
- Tasks: Analyse social trends and cultural insights to connect brands with audiences.
- Company: Join Leo Burnett, a creative agency that values people and culture.
- Benefits: Enjoy competitive perks, including health cover and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be the voice of culture, shaping brand strategies with your insights.
- Qualifications: Passion for culture, social media savvy, and strong analytical skills.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Company Description
At Leo Burnett, we believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and we’ve created an informal atmosphere where everyone is invited to share their ideas and thrive.
Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group, regardless of their age, gender identity, race, sexual orientation, physical or mental ability, or ethnicity. We will continue to strive to create a culture and environment where everyone feels empowered and comfortable enough to bring their full, authentic selves to work.
Overview
What You’ll Be Doing:
We’re looking for a Cultural Analyst to help connect some of the nation’s biggest and best-loved brands to culture. Sitting within Leo Burnett's Data and Analytics team in the Strategy and Planning department, you’ll work closely with Planners to fuel strategies, creative briefs, and always-on social with fresh insight and observation.
Key responsibilities will include:
- Social analysis: Undertaking data-led analysis of social conversations, social listening, search analysis, and analysis of other digital and social data sources through a uniquely cultural lens.
- Cultural Analysis: Working with strategists and account teams to build a real understanding of culture and spot what’s emerging from the social landscape.
- Research oversight & management: Helping to run “PopPulse”, an ongoing ethnography-based piece of research set up by Leo Burnett to understand what the big (and small) themes impacting British culture are today.
- Insight generation: Working with planners to enrich briefs and strategies with revelatory and inspiring cultural insight.
- Working across teams and departments: Gaining rapid insight into the various clients and teams across the agency and leveraging the role and importance of culture in their specific sector/industry.
- Thought leadership: Owning a weekly cultural insights newsletter shared across the agency and with clients.
What Skills We’re After:
- Social listening: A social-first mindset and fluency in all social platforms with hands-on experience using social listening tools.
- Live and breathe culture: A deep understanding of the intersection of brand and culture.
- Social obsessed: A keen cultural sensibility and the ability to craft findings into actionable recommendations.
- Data analysis: Experience using Excel to analyse and quantify results.
- Research skills: A broader range of research skills including qualitative and quantitative research.
- Confident communicator: A confident, credible presenter and written communicator.
What Qualities We’re Looking For:
- Analytical
- Entrepreneurial
- Collaborative
- Resourceful
- Autonomous
Additional information
Leo Burnett offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Leo Burnett, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
Cultural Analyst employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cultural Analyst
✨Tip Number 1
Get social! Dive into the platforms where your potential employers hang out. Engage with their content, comment on their posts, and show them you’re genuinely interested in their work. It’s a great way to get noticed before you even apply!
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Leo Burnett. Personal connections can make all the difference!
✨Tip Number 3
Show off your cultural savvy! Create a portfolio or a blog where you share your insights on current trends and cultural phenomena. This not only showcases your expertise but also demonstrates your passion for the role of Cultural Analyst.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our friendly gang at Leo Burnett!
We think you need these skills to ace Cultural Analyst
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for culture and creativity. Remember, we’re all about people connecting with people.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Cultural Analyst role. Use examples that demonstrate your social-first mindset and cultural insights – this will really grab our attention!
Showcase Your Skills: Don’t just list your skills; illustrate them! Share specific instances where you've used social listening tools or conducted cultural analysis. We love seeing how you’ve turned data into actionable insights that resonate with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our friendly team at Leo Burnett!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Culture
As a Cultural Analyst, it's crucial to demonstrate your understanding of current cultural trends. Dive deep into social media platforms and be ready to discuss recent cultural phenomena. Show how these insights can be applied to the brands you'll be working with.
✨Master Social Listening Tools
Familiarise yourself with social listening tools like Brandwatch before the interview. Be prepared to discuss how you've used these tools in the past to extract meaningful insights from social data. This will showcase your technical skills and your ability to turn data into actionable recommendations.
✨Craft Compelling Narratives
Practice presenting complex ideas in a simple, engaging way. Use storytelling techniques to convey your insights during the interview. This will not only highlight your communication skills but also demonstrate your ability to connect with people—something Leo Burnett values highly.
✨Show Your Passion for Diversity & Inclusion
Leo Burnett is committed to diversity and inclusion, so be ready to discuss how you can contribute to this culture. Share examples of how you've engaged with diverse communities or how you plan to incorporate DE&I principles into your work as a Cultural Analyst.