At a Glance
- Tasks: Shape innovative shopper marketing strategies for top global brands.
- Company: Join a dynamic agency that values creativity and collaboration.
- Benefits: Enjoy a range of perks including pension, medical cover, and flexible working.
- Other info: Embrace a culture of inclusivity and growth in a fast-paced environment.
- Why this job: Make an impact by turning insights into compelling marketing strategies.
- Qualifications: Creative thinkers with strong communication and research skills are welcome.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a Shopper Marketing Strategic Planner to help shape connected commerce strategies for some of the world’s leading brands, including Mars Snacking, Mars Petcare, Diageo and Kenvue. This role sits at the heart of strategy, insight and creativity – turning shopper and consumer understanding into compelling propositions that drive growth across global, regional and local markets. You’ll work closely with creative and client leadership teams and regularly present strategic thinking to senior clients.
Responsibilities
- Develop short‑ and long‑term integrated shopper and commerce strategies aligned to client objectives.
- Derive insight to build clear communication propositions and creative platforms.
- Partner with creative and client teams to write strong, inspiring creative briefs.
- Review creative concepts and provide strategic input and recommendations.
- Work cross‑functionally across the agency to ensure strategy is delivered effectively.
- Conduct secondary research into shopper, consumer, cultural and industry trends.
- Support and deliver primary research for clients and the agency where required.
- Track competitive, category and shopper behaviour to inform strategic direction.
- Collate with the wider planning team to develop clear strategic implications.
- Deliver projects to a consistently high standard, managing time and priorities effectively.
About you
- Strong understanding of integrated marketing, particularly shopper and commerce strategy.
- Ability to synthesise complex information and extract clear, compelling insight.
- Highly creative thinker with strong conceptual, writing and storytelling skills.
- Confident presenter with excellent verbal communication skills.
- Research‑driven, with a working knowledge of marketing analytics.
- Proactive, self‑starting and comfortable working independently.
- Strong problem‑solver with excellent organisation and deadline management.
- Comfortable working in a fast‑paced, dynamic environment.
- Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Suite.
Benefits
A wide range of benefits support our employees. Core benefits include pension, life assurance, and private medical cover, as well as enhanced policies such as reflection days and shared parental leave. These benefits are fully detailed to new employees during the onboarding process.
Publicis Groupe works primarily from the office or our clients' office four days per week. We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Creative Strategist employer: Publicis Groupe Holdings B.V
At Publicis Groupe, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including enhanced policies like reflection days and shared parental leave, ensuring a supportive environment for all. Located in a dynamic setting, we encourage diverse perspectives and provide opportunities for meaningful contributions to leading global brands, making this an ideal place for passionate individuals seeking to make an impact.
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Nail your interview prep! Research the company and its clients thoroughly. Be ready to discuss how your skills align with their needs, especially in shopper marketing and creative strategy.
✨Tip Number 3
Show off your creativity! Bring a portfolio of your best work to interviews. Highlight projects that demonstrate your strategic thinking and ability to turn insights into compelling propositions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of the company. Show us that you get what we're about!
Be Creative and Authentic:As a Creative Strategist, we want to see your unique voice shine through. Don’t be afraid to showcase your creativity in your application. Use storytelling to illustrate your experiences and insights.
Highlight Relevant Experience:Make sure to emphasise your experience in shopper marketing and integrated strategies. We love seeing how your past roles align with what we do, so don’t hold back on those achievements!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Mars Snacking and Diageo. Understand their market positioning, recent campaigns, and shopper insights. This will not only show your enthusiasm but also help you tailor your strategies to their specific needs.
✨Showcase Your Creativity
As a Creative Strategist, your ability to think outside the box is crucial. Prepare examples of past projects where you developed innovative strategies or creative briefs. Be ready to discuss how you turned insights into compelling propositions that drove growth.
✨Master the Art of Presentation
Since you'll be presenting to senior clients, practice your presentation skills. Use clear visuals and storytelling techniques to convey your ideas effectively. Remember, confidence is key, so rehearse until you feel comfortable and natural.
✨Research-Driven Insights
Be prepared to discuss how you conduct research and derive insights. Familiarise yourself with current shopper and consumer trends, and think about how you can apply this knowledge to the role. Showing that you're data-driven will impress your interviewers.
