Communications Director

We are PG ONE. We are the ideas, production and media for over 30 of the world’s most known and loved brands from the world’s biggest advertiser, P&G (Procter & Gamble). When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that’s us. We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you’ll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one. And you’ll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture “Dare to be Different” and we are very proud of it.

Our Commitment

Diversity and inclusion is a core part of who we are at PGOne. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

The role focuses on designing and executing campaigns that engage, inspire and educate consumers and key industry stakeholders. You'll be a smart problem solver with an audience-first approach; someone who can balance strategic thinking and decision-making with innovative thinking for our global FMCG clients. Responsible for developing the key building blocks that underpin comms programmes, you will lead in the development of brand communications strategies that consider important audience insights, the external communications / consumer landscape and the underlying client business need. You will lead on central communications strategies and campaigns with a solid understanding of how to work across markets, managing multiple client stakeholders and teams internally within PGOne. A good understanding of the evolving digital/AI and influencer landscape is key, and to build this knowledge into communications strategies while always ensuring that you and the team are working towards clear strategic objectives. The role requires a solid experience and understanding of brand building and brand safety, trust & reputation, sustainability and purpose communications, and provide support and assist with senior executive communications, issues and crisis management. You will collaborate confidently with other capabilities and crafts in service of finding the best integrated solutions, inclusive of PR, influencers, paid media creators, owned social channels, partnerships and events. You are driven by understanding the strategic, and business context the client is operating in and use this knowledge to develop solutions and approach tasks in a way that is effective for the client.

Responsibilities

• You will be responsible for connecting the dots between the Baby Care business units from BFO (global), to RBU (Europe) to UK activation.
• You will develop and deliver robust strategies and communications programmes, providing innovative thinking which considers our audiences, the external landscape and our clients’ business challenges.
• You will lead PG ONE’s internal Baby Care account teams to deliver end to end programmes successfully, for example overseeing toolkit & asset development, delivering wider projects (e.g. trust & reputation, thought leadership) as well as driving account management processes e.g. weekly calls, and driving integration between brand and sci-comms activity and between the communications and creative/brand teams (both within PGOne but also among clients).
• Delivering communications programmes and proposals to senior client leads (both as part of integrated PGOne initiative responses, and solely communications responses), to showcase the unique role comms plays within the wider ecosystem and to elevate the role of comms/PR/influence with clients – both brand and marketing.
• Proactively plan and contribute strategic insight into the handling of client issues and crisis, providing direction to both the client and the team.

Qualifications

• Proven strategic and creative ability to develop campaigns.
• Proven ability to think creatively to resolve strategic challenges.
• Strong finance management and budgeting skills.
• Outstanding leadership skills with proven ability to manage and inspire people internally and externally.
• Excellent negotiation and presentation skills.
• Excellent writing and editing skills.
• A good understanding of the digital landscape, social media platforms and ability to advise clients on digital strategies and content.
• Experience at managing multi-stakeholder accounts, across multiple global markets (including managing multiple agency teams/partners).

Additional information

PGOne has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday. AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”. Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).