At a Glance
- Tasks: Lead strategies to boost brand visibility in retail and commerce environments.
- Company: Join Starcom, a global leader in media and communications with a people-first approach.
- Benefits: Enjoy competitive perks like pension, private medical cover, and flexible work arrangements.
- Other info: Be part of an inclusive culture that values diversity and personal growth.
- Why this job: Make a real impact in the fast-paced world of commerce and retail media.
- Qualifications: Experience in retail media, ecommerce, or shopper marketing is essential.
The predicted salary is between 60000 - 75000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
As our Commerce & Retail Strategy Director, you will be strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments - where consumer decisions are made and where AI systems may source or validate product information. This role is first and foremost a commerce and retail media position. We are looking for practitioners with strong experience across retail media, marketplaces, digital shelf, retailer search, ecommerce activation, shopper marketing, or omnichannel commerce.
Core Responsibilities
- Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
- Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
- Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
- Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
- Identify where teams have control versus where retailer or partner coordination is required.
- Support activation planning across top priority retailers and marketplaces.
- Help connect AI/search visibility learnings to commerce performance and retail media planning.
- Develop retailer-specific strategies across retailer search, digital shelf, retail media and marketplace environments, ensuring brands are discoverable and conversion-ready where consumers shop.
- Partner with retail media, ecommerce, category management and shopper marketing teams to drive execution across key retail partners and commerce channels.
Qualifications
- Demonstrated experience in commerce, retail media, ecommerce, digital shelf, marketplace management, shopper marketing or omnichannel activation.
- Hands‑on experience working with retailer ecosystems, retail media networks, retailer search, marketplace platforms, ecommerce activation or digital shelf optimisation.
- Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
- Ability to work across brands, retail partners, and internal commerce/media teams.
- Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
- Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.
- Experience within FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle or similar consumer-focused categories strongly preferred.
- Experience with Amazon, retailer.com environments, retail media networks and digital shelf content optimisation is highly desirable.
- Candidates whose experience is primarily focused on SEO, GEO, content strategy or organic search should also be able to demonstrate meaningful hands‑on commerce, retail media, marketplace or retailer search experience.
Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process.
Commerce & Retail Media Strategy Director (6-month FTC) employer: Publicis Groupe Holdings B.V
Publicis Sapient is an exceptional employer that prioritises employee growth and development within a dynamic and inclusive work culture. As a Data Privacy Analyst, you will have the opportunity to engage in meaningful projects that directly impact global data privacy initiatives while collaborating with diverse teams across various regions. With a strong commitment to diversity and accessibility, Publicis Sapient ensures that all employees feel valued and supported, making it an ideal place for those seeking a rewarding career in risk management and compliance.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Commerce & Retail Media Strategy Director (6-month FTC)
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We think you need these skills to ace Commerce & Retail Media Strategy Director (6-month FTC)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Publicis Groupe Holdings B.V from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Publicis Groupe Holdings B.V specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Publicis Groupe Holdings B.V, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Publicis Groupe Holdings B.V you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Publicis Groupe Holdings B.V that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Publicis Groupe Holdings B.V, so think on your feet and don't hesitate to showcase your creativity!
