AV Investment Director

We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category”, “Help me grow 10% in a market declining 10%”, “Make me the most loved brand in my industry”. These are huge asks of media that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

We have a fantastic opportunity to join the Zenith AV Investment team working on a cluster of clients. The overall Zenith AV Investment team is comprised of 4 groups and 50 individuals with diverse skills and expertise across the media and technology landscape. AV Investment works in close collaboration with media planners to help design integrated solutions to meet our clients’ communication challenges. The AV Director will oversee AV (TV, BVOD, SVOD, CTV & Cinema) planning and buying, overseeing a campaign from brief to activation and review.

Responsibilities:

• Leading a team to deliver best-in-class activation across TV, BVOD, SVOD, CTV & Cinema.
• Working with new business teams to develop AV strategies/presentations to win new business.
• Negotiating with various sales house teams to drive added value opportunities for our clients.
• Using the appropriate systems and technology to get under the skin of audience behaviour and consumption within TV, BVOD, SVOD, CTV & Cinema.
• Working with your AV team to deliver innovative responses to brief.
• Leading and developing relationships with key planning teams, media owners and clients.
• Keeping abreast of changes within the AV marketplace - sharing market intelligence with your team, the wider department, the client and the wider business (where relevant).
• Meeting all deadlines set by either the Group Trading Director, planning team and/or the client - ensuring your direct team does the same.
• Working and directing your team to ensure that all KPIs and any audit specifics are achieved.
• Deal management and ensuring all AV administration is completed accurately and in a timely fashion.

Qualifications:

• Extensive experience within an AV department with excellent knowledge in TV, BVOD, SVOD, CTV & Cinema.
• Excellent team/department management skills.
• Excellent client management skills and not be afraid to challenge briefs.
• Strong experience in managing client audits/guarantees across all the AV mediums and be confident to attend audits with clients and the auditors.
• High levels of experience in managing client/AV finance processes, i.e. Ensuring absolute finance accuracy and PO management.
• Good knowledge of the programmatic video ecosystem.
• Very strong communication and presentation skills.

Benefits:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).