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- Tasks: Lead data initiatives and develop strategies to enhance ad campaign performance.
- Company: Join Digitas, a leader in global marketing with a focus on connection and innovation.
- Benefits: Enjoy hybrid working, reflection days, and comprehensive wellbeing support.
- Why this job: Make a positive impact with top brands while driving data-driven decisions.
- Qualifications: 8+ years in data leadership with expertise in SQL, Python, and analytics.
- Other info: Work anywhere for up to 6 weeks a year and enjoy family-friendly policies.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
As an Analytics Director in our advertising agency, you will lead data initiatives tailored to our UK bank client, managing a multi-disciplinary team to leverage diverse data sources for impactful campaigns. This includes audience data for targeting, digital data for optimisation, first-party data for personalisation, and third-party data for market insights. Key to success is supporting data partners—such as third-party providers for enriched datasets and collaborating with the internal data team to ensure seamless integration, quality, and innovation. You will foster strong relationships, drive compliance with regulations like GDPR, and deliver measurable ROI, all while demonstrating self-initiative in a dynamic environment.
Responsibilities:
- Develop data strategies to boost ad campaign performance, incorporating audience segmentation and analytics.
- Lead governance and integration of digital, first-party, and third-party data across media channels.
- Support data partners by managing relationships, negotiating integrations, and ensuring data quality and compliance.
- Collaborate with the internal data team to optimise workflows, mentor analysts, and implement tools for efficient data handling.
- Engage UK bank stakeholders to align data insights with business objectives, translating needs into actionable plans.
- Drive AI and predictive analytics adoption for enhanced forecasting and personalisation.
Qualifications:
- 8+ years in data leadership, preferably in advertising or financial services.
- Hard skills: Expertise in SQL, Python, Tableau, cloud platforms (e.g., AWS, Google Cloud).
- Track record of driving business outcomes through analytics, not just delivering reports.
- Soft skills: Strong communication, emotional intelligence, and facilitation—essential for partner support and team collaboration.
- Degree in data disciplines, maths, science, or equivalent.
Additional information:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7: helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Analytics Director employer: Publicis Groupe Holdings B.V
Contact Detail:
Publicis Groupe Holdings B.V Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Director
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at Digitas or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your data strategies and successful campaigns. When you get the chance to chat with recruiters, let your work speak for itself.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a quick email to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Stay updated on industry trends! Read up on the latest in analytics, AI, and digital marketing. Being knowledgeable will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
We think you need these skills to ace Analytics Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analytics Director role. Highlight your experience in data leadership and how it aligns with our mission at Digitas. We want to see how you can make a positive impact!
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples of how you've used SQL, Python, or Tableau to drive business outcomes. We love seeing real-world applications of your expertise.
Be Authentic: Let your personality shine through in your application. We value strong communication and emotional intelligence, so don’t hesitate to share your unique perspective and experiences that make you a great fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about our amazing benefits and culture there!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Data Inside Out
As an Analytics Director, you'll need to demonstrate a deep understanding of data strategies. Brush up on your knowledge of SQL, Python, and Tableau, and be ready to discuss how you've used these tools to drive business outcomes in past roles.
✨Showcase Your Leadership Skills
You'll be managing a multi-disciplinary team, so it's crucial to highlight your leadership experience. Prepare examples of how you've mentored analysts or led teams to success, especially in dynamic environments like advertising or financial services.
✨Understand the Client's Needs
Familiarise yourself with the UK bank client and their business objectives. Be prepared to discuss how you can align data insights with their goals and translate complex data into actionable plans that deliver measurable ROI.
✨Emphasise Compliance and Quality
With regulations like GDPR in play, it's important to show your commitment to data quality and compliance. Prepare to discuss your experience managing relationships with data partners and ensuring seamless integration of diverse data sources.
