At a Glance
- Tasks: Lead epic influencer campaigns for top brands and drive creative strategies.
- Company: Join Starcom, a global leader in communications with a vibrant culture.
- Benefits: Enjoy flexible working, wellness days, and fantastic local discounts.
- Other info: Be part of a supportive team that values diversity and personal growth.
- Why this job: Make a real impact in the influencer marketing space and grow your career.
- Qualifications: Experience in managing influencer campaigns and strong stakeholder management skills.
The predicted salary is between 55000 - 65000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you!
Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients. You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.
Responsibilities:- Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
- Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross‑functional teams.
- Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
- Build and lead project teams, promoting a test‑and‑learn culture and continuous improvement in creative and execution.
- Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
- Improve operational efficiency through use of in‑house platforms, automation, and emerging technologies.
- Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
- Maximise revenue across existing clients and help develop new revenue streams.
- Support departmental growth through product development, marketing initiatives, and industry partnerships.
- Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
- Line manage and develop junior team members, providing coaching, feedback, and career development support.
- Act as an ambassador within the creator and talent community.
- Proven experience managing end‑to‑end influencer marketing campaigns across multiple platforms and clients.
- Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
- Experience working within an agency environment and managing multiple projects simultaneously.
- Ability to develop strategic, insight‑led influencer approaches aligned to wider media and content strategies.
- Strong stakeholder management skills, with experience working cross‑functionally and directly with clients.
- Experience managing and developing junior team members (or readiness to step into a leadership role).
- Highly organised, commercially minded, and comfortable working in a fast‑paced, deadline‑driven environment.
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Account Director - Influencer employer: Publicis Groupe Holdings B.V
Starcom is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture that celebrates diversity and innovation. With comprehensive benefits including flexible working arrangements, generous family leave policies, and unique opportunities like the WORK YOUR WORLD programme, employees are empowered to thrive both personally and professionally. Our commitment to continuous learning and development, coupled with recognition as one of Campaign’s Best Places to Work, makes Starcom a truly rewarding place to build a career in influencer marketing.
Contact Details:
Publicis Groupe Holdings B.V Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Influencer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate what you can bring to the table, especially in influencer marketing.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and think about how your experience aligns with their goals. Practice common interview questions and come ready with your own to show you’re genuinely interested.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets into the right hands quickly!
We think you need these skills to ace Account Director - Influencer
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love big ideas and bold creators, so don’t hold back on sharing your passion.
Tailor Your Experience:Make sure to highlight your relevant experience managing influencer campaigns. We’re looking for specific examples that demonstrate your skills in strategy, planning, and execution, so be detailed and direct!
Be Authentic:We value authenticity, so be yourself in your application. Share your unique perspective on influencer marketing and how you can contribute to our team’s success. Remember, we’re all about people at Starcom!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Groupe Holdings B.V
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with successful campaigns that align with Starcom's clients. This will not only show your passion for the role but also your understanding of the market.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach developing influencer strategies that integrate with broader media and content plans. Think about specific examples from your past experience where you successfully led campaigns and how you can apply those insights to Starcom's objectives.
✨Demonstrate Leadership Skills
As this role involves managing and developing junior team members, be ready to share your leadership philosophy. Discuss how you've previously coached or mentored others, and how you plan to foster a supportive environment that encourages creativity and growth within the team.
✨Engage with Their Culture
Starcom prides itself on its people-centric culture. During the interview, express your enthusiasm for their D&I and L&D initiatives. Share how you align with their values and how you can contribute to maintaining a welcoming and energised workplace.
