At a Glance
- Tasks: Shape innovative shopper marketing strategies for top global brands.
- Company: Join a dynamic agency with a focus on creativity and collaboration.
- Benefits: Enjoy a range of perks including pension, medical cover, and reflection days.
- Other info: Inclusive workplace that values diverse backgrounds and perspectives.
- Why this job: Make an impact by turning insights into compelling marketing strategies.
- Qualifications: Strong understanding of integrated marketing and excellent communication skills.
The predicted salary is between 45000 - 55000 € per year.
We’re looking for a Shopper Marketing Strategic Planner to help shape connected commerce strategies for some of the world’s leading brands, including Mars Snacking, Mars Petcare, Diageo and Kenvue. This role sits at the heart of strategy, insight and creativity – turning shopper and consumer understanding into compelling propositions that drive growth across global, regional and local markets. You’ll work closely with creative and client leadership teams and regularly present strategic thinking to senior clients.
Responsibilities
- Develop short‑ and long‑term integrated shopper and commerce strategies aligned to client objectives.
- Derive insight to build clear communication propositions and creative platforms.
- Partner with creative and client teams to write strong, inspiring creative briefs.
- Review creative concepts and provide strategic input and recommendations.
- Work cross‑functionally across the agency to ensure strategy is delivered effectively.
- Conduct secondary research into shopper, consumer, cultural and industry trends.
- Support and deliver primary research for clients and the agency where required.
- Track competitive, category and shopper behaviour to inform strategic direction.
- Collate with the wider planning team to develop clear strategic implications.
- Deliver projects to a consistently high standard, managing time and priorities effectively.
About you
- Strong understanding of integrated marketing, particularly shopper and commerce strategy.
- Ability to synthesise complex information and extract clear, compelling insight.
- Highly creative thinker with strong conceptual, writing and storytelling skills.
- Confident presenter with excellent verbal communication skills.
- Research‑driven, with a working knowledge of marketing analytics.
- Proactive, self‑starting and comfortable working independently.
- Strong problem‑solver with excellent organisation and deadline management.
- Comfortable working in a fast‑paced, dynamic environment.
- Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Suite.
Benefits
A wide range of benefits support our employees. Core benefits include pension, life assurance, and private medical cover, as well as enhanced policies such as reflection days and shared parental leave. These benefits are fully detailed to new employees during the onboarding process.
Publicis Groupe works primarily from the office or our clients' office four days per week. We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Strategic Planner employer: Publicis Groupe ANZ
At Publicis Groupe, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including enhanced parental leave and reflection days, alongside a supportive environment that values diversity and inclusion. Located in a dynamic setting, this role as a Shopper Marketing Strategic Planner provides the opportunity to work with leading global brands while contributing to innovative strategies that drive meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Nail your interview prep! Research the company and its clients thoroughly. Be ready to discuss how your skills align with their needs, especially in shopper marketing strategies. Practice common interview questions to boost your confidence.
✨Tip Number 3
Show off your creativity! Bring examples of your past work or case studies that highlight your strategic thinking and problem-solving skills. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our exciting projects.
We think you need these skills to ace Strategic Planner
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand what the Strategic Planner role is all about. Dive into the job description and highlight key responsibilities and skills. This will help you tailor your application to show how you fit the bill.
Show Off Your Creativity:As a Strategic Planner, creativity is key! Use your application to showcase your creative thinking and storytelling skills. Whether it’s through your cover letter or CV, make sure to include examples that demonstrate your ability to turn insights into compelling strategies.
Be Data-Driven:Since the role involves research and analytics, don’t forget to highlight your experience with data. Mention any relevant projects where you’ve used insights to inform strategy. This shows us you can back up your ideas with solid evidence!
Apply Through Our Website:We want to hear from you! Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Publicis Groupe ANZ
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Mars and Diageo. Understand their market positioning, recent campaigns, and shopper insights. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their strategies.
✨Showcase Your Creativity
As a Strategic Planner, creativity is key. Prepare examples of past projects where you developed innovative strategies or creative briefs. Be ready to discuss your thought process and how you turned insights into compelling propositions that drove growth.
✨Master the Art of Presentation
Since you'll be presenting to senior clients, practice your presentation skills. Use clear, concise language and visual aids if possible. Mock presentations can help you refine your delivery and boost your confidence, making sure you come across as a confident communicator.
✨Research-Driven Insights
Brush up on your research skills! Be prepared to discuss how you've used data to inform strategic decisions in the past. Familiarise yourself with current trends in shopper behaviour and marketing analytics, as this knowledge will demonstrate your ability to derive actionable insights.
