At a Glance
- Tasks: Lead innovative SEO strategies and collaborate with cross-functional teams to drive performance.
- Company: Join Performics UK, a pioneering performance marketing agency with a focus on data-driven results.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and flexible working arrangements.
- Other info: Embrace a culture of inclusivity and professional growth in a dynamic environment.
- Why this job: Make an impact in the SEO landscape while mentoring and leading a talented team.
- Qualifications: Proven SEO leadership experience and strong analytical skills are essential.
Company description: Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics. As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.
Overview: Our award-winning Performance Experience team is seeking an SEO Director to lead strategy and drive innovation across a couple of our key accounts. You’ll own the end-to-end SEO strategy - partnering with Performance Content, Paid Search, Social and CRO teams - to deliver holistic, future-facing search programs. From crafting LLM-optimised content frameworks to piloting social-search integrations, you’ll set the roadmap for best-in-class organic performance. Reporting into the Business Director, you’ll be the senior point of contact for clients and the wider SEO community - mentoring Managers and Executives, defining gold-standard operating models, and shaping a product roadmap that keeps our offering two steps ahead of algorithm shifts, voice search evolution and generative AI trends.
Responsibilities:
- Strategic Leadership: Define and sell in multi-channel SEO roadmaps - technical, content, link-building, local and AI/LLM search - aligned to client budgets, audiences and KPIs.
- Team & Account Management: Line-manage SEO Managers and Executives, champion professional development, ensure consistent quality and on-time delivery across all client work.
- Innovation & Product Development: Pilot new search formats (e.g., AI chat integrations, voice, social discovery), build repeatable workflows and scale best practices across accounts.
- Cross-Channel Collaboration: Integrate SEO insights with Paid Search, Social, Content and CRO strategies - ensuring seamless performance marketing activation.
- Performance Measurement: Architect clear measurement frameworks; track rankings, organic traffic, engagement and conversion lift; translate data into executive-level reports and roadmaps for continuous optimisation; create business cases to power implementation and case studies to showcase the best work.
- Client Leadership: Serve as principal SEO advisor - nurturing senior relationships, driving thought-leadership sessions, and pitching expansion opportunities and new services.
- New Business Support: Leverage your industry expertise and case studies to support pitches, RFP responses and incremental service offerings.
Qualifications: Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally. The candidate should be confident and competent across all aspects of SEO and have the ambition to consistently drive the growth of our people and offering.
Skills & Experience:
- Experience: Prior hands-on SEO leadership in an agency or in-house setting, with demonstrable success on enterprise-scale brands.
- Technical & Analytical Expertise: Deep proficiency across HTML/CSS/JS fundamentals, crawl/index optimisation, site architecture and advanced analytics (GA4, BigQuery, Tag Manager).
- Innovation Mindset: Proven track record of piloting AI-powered search solutions, schema/structured data implementations, and voice/social discovery integrations.
- Leadership & Communication: Exceptional people leader with experience managing multi-disciplinary teams; confident presenter to senior client and agency stakeholders.
- Strategic Acumen: Ability to translate business objectives into multi-layered SEO programs; strong commercial awareness for upsell, cross-sell and revenue growth.
- Collaboration Skills: Comfortable working in matrixed environments, partnering with Paid, Content, Social and CRO leads to drive unified performance outcomes.
- Tools & Qualifications: Advanced user of enterprise SEO platforms (e.g., Screaming Frog, Botify, Semrush, Ahrefs, Similarweb), Google Marketing Suite and visualisation tools (e.g., Looker Studio, Power BI).
Additional information: Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: Publicis Groupe works primarily from the office or our clients' office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
SEO Account Director employer: Publicis Groupe ANZ
Publicis Groupe ANZ is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Great Britain. Employees benefit from comprehensive growth opportunities, including professional development programmes and mentorship, ensuring that your career flourishes while you contribute to innovative influencer campaigns that make a real impact. Join us to be part of a forward-thinking team that values your contributions and supports your journey towards success.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe ANZ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Groupe ANZ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Groupe ANZ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace SEO Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe ANZ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Groupe ANZ:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe ANZ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe ANZ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe ANZ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe ANZ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
