Senior Digital Strategy Executive

Company description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview: APEX is the growth and solutions hub of Publicis Media — the team that takes on investment risk to deliver guaranteed performance and business outcomes for some of the world’s biggest brands. We turn trading advantage into strategic advantage.

What will you be doing?

• Lead the response to client briefs, crafting innovative and performance-driven media plans across Programmatic Display, Video, DOOH, Audio, Retail, and Social platforms, ensuring alignment with client business objectives.
• Design and implement advanced audience and targeting strategies for proposals, driving real-time consumer engagement and delivering measurable results across various business KPIs.
• Maintain and manage sales pipeline, ensuring timely distribution of briefs, plans, collateral, and sign-offs to agencies, activation teams, and media partners.
• Collaborate closely with operations and finance teams to ensure accurate and timely invoicing for all successful activations, maintaining financial integrity and transparency.
• Foster and maintain strong relationships with both new and existing agency stakeholders, becoming an expert in APEX capabilities and driving enthusiasm for our product offerings.
• Provide day-to-day support across key agency clients, taking sole responsibility for managing a number of new and developing agency clients, ensuring high levels of client satisfaction and growth.
• Coordinate with agency teams to collect and provide necessary campaign launch items to internal and external activation teams, ensuring seamless campaign execution and delivery.
• Ensure 100% accuracy within Salesforce of booked, pipeline, and forecasts, adhering to best practices, naming conventions, and data standards, and managing agency and client Salesforce dashboards.
• Mentor and provide training and support to new hires and Digital Strategy Executives, sharing knowledge and best practices to develop a high-performing team.
• Within 6 months, you could be managing your own portfolio of clients and confidently selling the APEX value proposition across agencies and partners.

Qualifications: What are we looking for?

• Familiar with digital marketing platforms and tools, such as Programmatic Display, Online Video, DOOH, Audio, YouTube, Social, and Retail Media.
• Strong analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Experience in developing and executing digital marketing strategies across various channels, ensuring alignment with client objectives.
• Excellent communication and presentation skills, capable of articulating complex strategies and insights to clients and stakeholders effectively.
• Ability to manage multiple projects simultaneously, demonstrating strong organizational and time management skills.
• Collaborative mindset with experience working in cross-functional teams, fostering a cooperative and productive work environment.
• Proven track record of building and maintaining strong client relationships, understanding their needs, and delivering exceptional service.
• Proactive approach to learning and staying updated with industry trends, new tools, and best practices in digital marketing.

Additional information: Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).