At a Glance
- Tasks: Lead paid social strategy across platforms like Meta, TikTok, and LinkedIn for a global travel brand.
- Company: Join Zenith International, part of Publicis Media, a leader in digital marketing.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Why this job: Be part of an award-winning team driving innovation in the travel and hospitality sector.
- Qualifications: Experience with social media campaigns and a passion for data-driven marketing.
- Other info: Work remotely for up to 6 weeks a year and access 24/7 support for personal well-being.
The predicted salary is between 36000 - 60000 £ per year.
We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Zenith International (part of Publicis Media) is looking for a Paid Social Account Manager to support the Paid Social activation for an exciting client brand in the travel and hospitality sector, and one other recent new business win. Salary is competitive and you will have the opportunity to join a renowned team of award‑winning digital marketers, leading an expert team across two continents and a multitude of Social platforms.
The role will span multiple client teams, one being an exciting recent business win for Zenith International. The other client is a travel and hospitality business that operates on a global scale. This client gives the opportunity to work across multiple international teams and parts of the Publicis Groupe business.
The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid‑range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against.
Responsibilities:
- Lead day to day paid social strategy and execution across Meta, LinkedIn, TikTok, Pinterest, X, and emerging platforms.
- Develop data driven recommendations that highlight unique value proposition and drive measurable performance.
- Manage full funnel activation, from demand generation to retargeting, ensuring campaigns ladder up to brand and commercial goals.
- Collaborate closely with creative, analytics, and performance specialists to deliver cohesive, insightful plans.
- Oversee reporting, analysis, and optimisation, ensuring continuous improvement in efficiency and effectiveness.
- Present performance updates and strategic recommendations directly to the internal and external stakeholders, building trusted relationships.
- Monitor trends, platform updates, and competitor activity to ensure Zenith remains ahead of the curve in paid social innovation.
Qualifications:
- Experience in Meta, Snapchat and Pinterest as priority channels, and willingness to learn new platforms based on client business needs.
- Experience with campaign planning and activation.
- Ability to design, implement and interpret advanced measurement solutions for both brand and performance advertisers.
- Experience with technology, measurement and verification partners.
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.
Paid Social Account Manager (tourism/resort client) employer: Publicis Groupe ANZ
Contact Detail:
Publicis Groupe ANZ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Account Manager (tourism/resort client)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the company you're eyeing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in paid social strategies and how you can drive results.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in social media marketing, especially for platforms like Meta and TikTok. Being able to discuss current trends shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your enthusiasm for joining our team at Zenith International.
We think you need these skills to ace Paid Social Account Manager (tourism/resort client)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Social Account Manager role. Highlight your experience with platforms like Meta, LinkedIn, and TikTok, and show how your skills align with the job description.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of campaigns you've managed and the results you've achieved. We love seeing data-driven success stories that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for confident self-starters, so don’t be afraid to express your passion for digital marketing and the travel industry.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to see your application and get you into the process quickly!
How to prepare for a job interview at Publicis Groupe ANZ
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially Meta, LinkedIn, TikTok, and Pinterest. Familiarise yourself with their advertising features and recent updates, as this will show your potential employer that you're proactive and up-to-date with industry trends.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive campaign performance in the past. Bring examples of data-driven recommendations you've made and how they led to measurable results. This will demonstrate your ability to align with the company's focus on delivering a Return on Investment.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams, such as creative and analytics specialists. Be ready to share specific instances where collaboration led to successful campaign outcomes. This aligns perfectly with the role's emphasis on cohesive planning and execution.
✨Stay Ahead of Trends
Research current trends in the travel and hospitality sector, particularly in digital marketing. Being able to discuss how these trends could impact the client’s strategy will show that you’re not just reactive but also forward-thinking, which is crucial for a role focused on innovation.