Paid Search Senior Executive

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader.

We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week’s Agency of the Year 2023!

Overview

Publicis PGOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe’s services to navigate and work across one of our highest profile clients – P&G, one of the world\’s largest consumer goods companies and home to iconic, trusted brands, including Braun, Fairy, Febreze, Gillette, Oral B, Pampers, and more. PGOne is based in the Publicis Chancery Lane office, a smaller, friendly environment in the heart of London.

We are now looking for a Senior Paid Search (SEM) Executive to join our team. Whether you’re an established Senior Exec looking to gain significant exposure to a category leader or a driven Executive looking for that next step upwards, we’d love to hear from you.

The Role

We are currently seeking a Google PPC Senior Strategy Executive to join our performance marketing team, after our previous Senior Executive was promoted. This is a strategic role focused on developing and implementing innovative paid search approaches for our clients. Rather than pure campaign activation, this role will emphasize strategic thinking, data analysis, and insight generation to drive performance marketing excellence.

Responsibilities

• Support the development of strategic paid search frameworks and approaches aligned with client business objectives
• Work with our activation teams to translate strategic recommendations into campaign execution plans
• Analyse campaign performance data to identify strategic opportunities and insights
• Assist in developing testing frameworks and hypotheses to drive continuous improvement
• Support the creation of strategic recommendations and presentations for clients
• Help identify emerging trends and opportunities in the paid search landscape
• Collaborate with cross-functional teams to ensure paid search strategy aligns with broader marketing objectives
• Contribute to strategic planning sessions and brainstorms
• Learn and develop expertise in advanced Google Ads features and beta opportunities

Qualifications

What type of person will be successful in this role

• Preferably hands on experience in building and managing SEM / paid search campaigns
• Strong understanding and experience with Google Ads and SA360
• Strong ambition to advance your career as a well-rounded performance media specialist, with a passion for strategic thinking.
• Proven track record of driving performance outcomes for clients
• Demonstrated ability to take ownership of tasks, effectively prioritise, and manage multiple responsibilities
• Intermediate presentation skills, including experience with client work-in-progress updates and monthly reports

This role offers excellent development opportunities including

• Structured training in paid search strategy and platforms
• Mentoring from senior team members
• Exposure to client strategy meetings
• Opportunity to develop into a Manager role

Benefits

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).