At a Glance
- Tasks: Lead AI-driven SEO strategies and shape brand discovery in a digital landscape.
- Company: Join Performics, part of Publicis Media, a leader in innovative digital marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
- Why this job: Be at the forefront of AI and redefine the future of search.
- Qualifications: Experience in senior SEO roles and a passion for innovation.
The predicted salary is between 40000 - 50000 £ per year.
We are hiring an SEO Business Director to lead the evolution of AI-driven search and shape how brands are discovered in an increasingly intelligent digital landscape. This is a high-impact leadership role where strategy meets innovation—working with senior clients to redefine SEO through AI, data, and emerging platforms. You’ll play a central role in scaling capabilities, influencing commercial growth, and guiding teams toward forward-thinking solutions. If you’re passionate about where search is heading and want to build what comes next, this is your opportunity.
What you’ll be doing:
- Lead strategic client partnerships, acting as the senior point of contact for AI and LLM-focused SEO programmes
- Design and deliver AI-driven search audits, translating insights into clear, commercially valuable recommendations
- Develop and oversee KPI frameworks that measure visibility, performance, and brand presence in AI-powered environments
- Guide account and delivery teams, setting the strategic direction and ensuring consistent, high-quality execution
- Drive performance reviews and long-term roadmaps, grounded in data and emerging AI search behaviours
- Collaborate with SEO, data, and innovation teams to advance best practices and evolve the agency’s AI-search approach
- Identify growth opportunities across accounts, supporting expansion through strategic consultancy and innovation
Skills we’re looking for:
- Proven experience in senior SEO or digital strategy roles, ideally within an agency environment
- Hands-on experience with AI, LLM, or generative search audits and analysis
- Strong understanding of how large language models influence discovery, content visibility, and user experience
- Confidence working with data frameworks and defining KPIs in emerging, non-traditional search ecosystems
- Ability to explore, assess, and engage with new tools and technology providers to strengthen capability
- Clear and confident communicator, able to explain complex concepts to a range of stakeholders
- Collaborative mindset with a curiosity for innovation and a passion for shaping the future of search
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs—for example, related to disability, neurodivergence, or a health condition—please let us know. We’ll work with you to ensure the process works for you.
SEO Business Director in London employer: Publicis Groupe ANZ
At Performics (Publicis Media), we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As an SEO Business Director, you will not only lead cutting-edge AI-driven strategies but also benefit from extensive professional development opportunities and a supportive environment that values diverse perspectives. Join us in shaping the future of search while enjoying the unique advantages of working in a forward-thinking agency located in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Business Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe ANZ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Groupe ANZ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Groupe ANZ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Groupe ANZ. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Business Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe ANZ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Groupe ANZ:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe ANZ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe ANZ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe ANZ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe ANZ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
