Principal Medical Copywriter in London

We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals. Human needs, illuminated by data, so brands show up when and where they can be truly valuable. We call this People Powered Health. We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing.

The Principal Medical Copywriter is a senior figure within the medical copy team at Digitas Health and on client accounts. The role involves both medical copywriting and aspects of management. You’re responsible for translating scientific language into compelling, emotive copy for a range of medical audiences. Words are your tools and you have mastered them. You have incredible scientific knowledge and play a lead role communicating with clients, medics and colleagues alike. You will help medical copywriters develop their craft to deliver materials of the highest quality. You lead by example. You encourage the team to always push the boundaries and elevate the work. In this senior-level role, you will be viewed as a leader and valued partner by overseeing quality content development, providing scientific guidance both internally and externally on current and new business, and motivating and inspiring the team.

Responsibilities

• Comfortably writes and guides the writing of persuasive copy for multiple formats, channels and audiences; quickly translates scientific product data into compelling promotional stories; has mastered the crafting of story flows; employs tone of voice to great effect.
• Works closely with account leads; takes responsibility for medical accuracy, writing standards, approval processes and quality control levels on key accounts.
• Confidently leads interactions with clients and colleagues to support overall account management; advises teams regarding complex narratives and portfolio messaging development; constructively resolves difficult conversations.
• Works closely with senior creative colleagues to inform development of relevant creative themes; ensures medical and creative alignment; upholds creative standards; plans and advises on tactical proposals.
• Provides effective primary people management for direct reports; capably leads, oversees and mentors writers within account teams; proactively provides feedback and support; identifies training and development needs.
• Actively involved in resource management, training and recruitment; works with management team to evolve and improve our service offering.
• Provides scientific and strategic counsel for clients and colleagues; maintains a high profile as an expert across a wide range of therapy areas.
• Efficiently manages a broad range of account requests/challenges; identifies threats to deliver, offers solutions and challenges approaches; exemplifies resilience.
• Demonstrates in-depth understanding of brands and competitors; makes proactive recommendations for driving organic growth; leads scientific aspects of pitches.
• Engages with existing and potential clients to maximise selling opportunities.
• Supports the strategic direction for existing clients and pitch work.

Qualifications

• Extensive proven experience in a medical copywriting role demonstrating overarching scientific and content leadership for multiple accounts.
• Responsibility for maintaining high scientific and copywriting standards.
• Development of junior & mid-level writing talent.
• A solid scientific background (you should hold at least a bachelor’s degree in the life sciences).
• Extensive experience within a health comms agency.
• Expertise in healthcare communications and a thorough understanding of industry regulations.
• Incredible eye for detail.
• Able to develop strong relationships thanks to verbal and written communication abilities; comfortable providing advice and guidance to others; adept at resolving conflict.

Please note: Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

Additional information

• Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).