At a Glance
- Tasks: Lead TikTok Shop strategy and oversee end-to-end program execution.
- Company: Join Publicis Media, a global leader in digital-first solutions.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and reflection days.
- Other info: Inclusive workplace culture with opportunities for personal and professional growth.
- Why this job: Shape the future of social commerce and drive impactful campaigns.
- Qualifications: Strong experience in paid media and e-commerce, especially with TikTok Shop.
The predicted salary is between 80000 - 100000 € per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview: Publicis Groupe is seeking a Director of Social Commerce & TikTok Shop Programs to lead the strategy, build, and activation of TikTok Shop solutions for global clients. This role will oversee programs end-to-end (brief to launch and beyond), ensuring scalable, revenue-driving social commerce execution. You’ll act as the senior client and internal lead, working across media, creative, e-commerce, and analytics teams to deliver integrated TikTok Shop campaigns. This is a key opportunity to help build a Groupe-wide Centre of Excellence and shape the future of social commerce within Publicis’ Power of One model.
Responsibilities:
- Lead TikTok Shop strategy and activation from brief through launch
- Oversee shop operations (catalogues, PDPs, fulfillment, compliance)
- Drive paid media, influencer, and content amplification strategies
- Define and track performance metrics (KPIs, ROAS, GMV)
- Act as a trusted client advisor and senior stakeholder lead
- Support new business, thought leadership, and capability building
Qualifications:
- Strong experience in paid media, e-commerce, or social commerce
- Proven experience launching and scaling TikTok Shop (or similar platforms)
- Deep knowledge of paid social, influencer marketing, and retail operations
- Experience driving revenue growth and performance marketing outcomes
- Confident working with senior stakeholders and cross-functional teams
- Leadership experience managing and developing teams
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients’ office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Director, Social Commerce (TikTok Shop) in London employer: Publicis Groupe ANZ
Publicis Media is an exceptional employer that champions a culture of inclusivity and growth, offering employees the chance to lead innovative social commerce strategies in a dynamic environment. With comprehensive benefits including enhanced parental leave and reflection days, alongside opportunities for professional development and collaboration across diverse teams, employees are empowered to thrive both personally and professionally. Located in a vibrant office setting, Publicis Media fosters a supportive atmosphere where every voice is valued, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Social Commerce (TikTok Shop) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Publicis Media or have experience with TikTok Shop. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your success in social commerce and paid media. When you get the chance to chat with hiring managers, share specific examples of how you've driven revenue growth.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a message to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by understanding the latest trends in social commerce and TikTok strategies. Be ready to discuss how you can contribute to building a Centre of Excellence at Publicis. Confidence and knowledge go a long way!
We think you need these skills to ace Director, Social Commerce (TikTok Shop) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Social Commerce role. Highlight your experience with TikTok Shop and social commerce strategies, as this will show us you’re the right fit for the job.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven revenue growth or successfully launched campaigns in the past.
Be Authentic:Let your personality shine through in your application. We value authenticity, so don’t be afraid to share your passion for social commerce and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Publicis Groupe ANZ
✨Know Your TikTok Shop Inside Out
Before the interview, make sure you’re well-versed in TikTok Shop’s features and functionalities. Familiarise yourself with recent case studies or successful campaigns that highlight how social commerce can drive revenue. This will show your potential employer that you’re not just interested in the role but also passionate about the platform.
✨Showcase Your Leadership Skills
As a Director, you’ll need to demonstrate your ability to lead cross-functional teams. Prepare examples of how you’ve successfully managed projects from start to finish, particularly in e-commerce or social commerce. Highlight your experience in driving performance marketing outcomes and how you’ve developed team members in previous roles.
✨Prepare for Client Scenarios
Expect questions about how you would handle client relationships and act as a trusted advisor. Think of specific scenarios where you’ve navigated challenges with clients or stakeholders. Be ready to discuss how you would approach building a Centre of Excellence for TikTok Shop within the company.
✨Metrics Matter
Since this role involves defining and tracking performance metrics, brush up on key performance indicators (KPIs) relevant to social commerce. Be prepared to discuss how you’ve used data to drive decisions in past roles, and think about how you would measure success for TikTok Shop campaigns.
