(Digital) Consultant in London

Company description

AtKekst CNC, we are leaders in business-critical communications,supporting clients through complex transactions, strategic opportunities and crises,and enhancing reputations. We have15offices around the globelandateamof300 professionalswhoprovideexpert communications counsel, informed by judgment, insights, and data-led analysis.

Overview

Kekst CNC Intelligence is the data, researchand digital capability arm, with the single goal of delivering transformational impact through actionable insights in partnership with our clients. As part of Publicis Groupe, we have unrivalled access to data and AI developments, embedded throughout our work.

This role will drive and support corporate and financial communications Consultants, Directors and Partners deliver on an array of work for clients, on national and global mandates, across a range of industries. You will form a part of client teams from day one and be expected to contribute on tactical and strategic levels. We strive as a business to develop ourConsultants into the next generation of leaders at Kekst CNC.

This role will develop and implement integrated communications strategies that enhance and protect the reputations of prestigious corporate brands across a range of industries, from FMCG to Energy. This will require deep social media and online audience understanding, effective research approaches, and crucially the ability to build strategies that can shift perceptions, manage and alleviate risk, and improve reputations.

We focus on the following four areas:

1. Strategic advisory: Bespoke, judgementand data-led intelligence for the most complex and sensitive situations – where the quality of analysis determines the outcome.
2. Packaged solutions: Repeatable, scalable intelligence products that bring structure and rigor to risk assessment.
3. Applied AI & Engineering: AI-enabled intelligence systems designed, bespoke built and deployed into live client environments.
4. Creative & activation: Combining creative strategy w with innovative storytelling to deliver content and campaigns that resonate with audiences.

You will play a pivotal role at the heart of our business – maintaining, developing, and extending client relationships in an entrepreneurial environment. This includes being a core member of our Kekst CNC Intelligence team, actively managing and contributing to our global group (which spans all offices), and collaborating to ensure we all remain upskilled and up to date with industry developments.

Responsibilities

If you will already have experience playing a digital and / or integrated communications role in strategic communications and are ready for the next step in your career. In this role, you will be:

• A content advisor: plan and execute digitally led campaigns, including ongoing content calendar management, managing online and social media channels, and measuring the results. You will be confident in supporting efforts to shape content amplification strategies and creative content implementations.
• A data-driven digital expert: understand Search Engine Optimization (SEO), and Generative Engine Optimi zation (GEO) to advise on content creation and ongoing authority building across the entire PESO model. You have experience of conducting online audience and topic analysis using tools such as Pulsar, Alpha Sense, Audiense, etc.
• A passionate and skillful writer: crafting articles and blog posts on behalf of clients, as well as advising on different writing styles. You will also draft key strategic communications materials, including communications plans, press releases, and presentations.
• A social native: have an existing understanding or have a keen ability to learn about social media and online advertising, including targeting and supporting sponsored posts through content as well as Google PPC and native advertising.
• Forward thinking: have a keen interest in continually developing Kekst CNC’s data, analytics and digital

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