Data Strategy Director in London

Company description: Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics. As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Overview: The Data Strategy Director will lead the vision, development, and execution of data-driven strategies that unlock the value of first-party (1P) Sky data and our proprietary Publicis ID assets, as well as identifying new external data sources as appropriate to our campaign goals. This role is pivotal in harnessing these data assets to deliver advanced personalisation, measurable marketing outcomes, and business growth for Sky. The Data Strategy Director will be assigned to the Sky account, but will also work closely with the Head of Data Strategy at a Publicis level to align, in both directions, Sky use cases and our broader data strategy roadmap.

Responsibilities:

• Lead the formulation of data strategy for Sky, with an emphasis on leveraging client 1P data and proprietary identity assets to deliver against campaign strategies.
• Collaborate with client stakeholders, the agency team and additional Publicis stakeholders to understand client business goals, campaign goals, data availability, maturity and compliance.
• Oversee the development and scaling of campaign targeting and personalisation using audience segmentation, predictive modelling, and ID resolution tools.
• Drive adoption and innovation around Publicis' proprietary ID solutions, ensuring they are effectively integrated within the Sky business.
• Monitor performance, ensuring data strategies directly contribute to meaningful growth and ROI for clients.
• Act as a thought-leader on topics including data privacy, GDPR and other data legislation, customer-centricity, and Publicis' proprietary data products.
• Partner with product and engineering teams, and with new and existing external data partners, to identify opportunities for enhancements to existing assets, products and integrations.
• Guide data governance, compliance, and best practices in line with GDPR and international standards.

Qualifications:

• Proven experience in a strategic data role within an agency, consultancy, or data-led marketing environment.
• Track record of shaping data strategies focused on first-party data utilisation and audience-driven experiences.
• In-depth understanding of identity resolution, data onboarding, CDPs, DMPs, and relevant technologies.
• Familiarity with proprietary and 3rd-party ID solutions, as well as the broader AdTech ecosystem.
• Demonstrable expertise in data compliance, privacy regulations (esp. GDPR), and ethical data use.
• Experience of leading projects focused on personalisation, customer journey mapping, or audience segmentation at scale.
• Experience working with large datasets and big data tools (e.g. SQL, cloud databases etc.), both individually and in partnership with data scientists / data engineers.
• Strong commercial acumen with evidence of driving client growth through data activation programmes.
• Exceptional communication, stakeholder management, and presentation skills.

Additional information: Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.