At a Glance
- Tasks: Lead innovative media strategies for Samsung, driving growth through digital marketing.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Flexible working, wellness days, and fantastic family-friendly policies.
- Other info: Join a dynamic team recognised as one of Campaign’s Best Places to Work.
- Why this job: Shape the future of digital marketing while making a real impact on a global brand.
- Qualifications: 5+ years in digital media leadership with expertise in performance marketing.
The predicted salary is between 43200 - 72000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
We are seeking a strategic and results-oriented Global Performance Business Director to lead our Samsung media account, driving significant growth and innovation through Search, Performance Max (PMax), the Google ecosystem, and the broader digital landscape. This pivotal leadership role demands a visionary thinker, an inspirational leader, and a technical expert capable of translating complex data into impactful, strategic action.
You will be the driving force behind performance excellence, working closely with senior leadership within Samsung and across our internal teams. As Business Director, you will not only oversee the strategic direction of performance media campaigns but also contribute to the overall growth and development of our performance media practice.
Responsibilities
- Strategic Vision & Leadership: Develop and implement holistic, full-funnel performance media strategies across Search, PMax, YouTube, Programmatic, Social, and E-commerce, aligned with Samsung's global business objectives.
- Client Partnership: Cultivate and maintain strong relationships with senior clients in South Korea, the US, and European markets, acting as a trusted advisor and ensuring alignment between media strategies and business outcomes.
- Team Management & Development: Lead and mentor a high-performing, London-based team of Search Strategy and Insights specialists, fostering a culture of innovation, collaboration, and continuous improvement.
- AI Innovation & Adoption: Champion the adoption of AI-powered solutions across media planning, creative testing, optimization, and reporting, driving automation and enhancing campaign performance.
- Channel Expertise & Technical Oversight: Provide strategic guidance and oversight for Google Ads, SA360, Performance Max, YouTube, DV360, and Meta, while maintaining a working knowledge of TikTok, programmatic DSPs, and emerging platforms.
- Data-Driven Storytelling & Communication: Distill complex data sets into clear, compelling narratives and actionable insights for senior stakeholders.
- Thought Leadership & Innovation: Serve as a thought leader within the agency and the industry, contributing to knowledge-sharing, best practice development, and the advancement of performance media strategies.
- Financial Oversight: Manage budgets and ensure efficient resource allocation across campaigns, maximizing ROI and achieving business targets.
Qualifications
- Significant experience in digital media and performance marketing, with 5+ years in leadership roles managing large accounts and teams.
- Deep expertise in Search, PMax, SA360, DV360, YouTube, and strong proficiency across Meta, Programmatic DSPs, and e-commerce platforms.
- Proven track record of developing and executing successful performance media strategies that drive significant business growth.
- Exceptional communication, presentation, and storytelling skills, with the ability to influence and persuade senior stakeholders.
- Strong understanding of ad tech, analytics, and measurement tools (GA4, CM360, attribution models).
- Experience leading and mentoring high-performing teams, fostering innovation, and driving AI-powered performance solutions.
- Experience managing large budgets and delivering against revenue and profitability targets.
- Demonstrated ability to build and maintain strong client relationships.
Additional information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING: You are entitled to an additional day off for your birthday, from your first day of employment.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Global Performance Business Director employer: Publicis Groupe ANZ
Publicis Groupe ANZ is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Great Britain. Employees benefit from comprehensive growth opportunities, including professional development programmes and mentorship, ensuring that your career flourishes while you contribute to innovative influencer campaigns that make a real impact. Join us to be part of a forward-thinking team that values your contributions and supports your journey towards success.
StudySmarter Expert Advice🤫
We think this is how you could land Global Performance Business Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Starcom or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase your experience in digital media and performance marketing in a way that resonates with the interviewers. Make it engaging and relevant!
✨Tip Number 3
Show off your passion for AI and innovation! Be ready to discuss how you've used tech to drive results in past roles. This is a hot topic, and demonstrating your knowledge can set you apart from other candidates.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you're genuinely interested in joining our awesome team at Starcom.
We think you need these skills to ace Global Performance Business Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Performance Business Director role. Highlight your experience with digital media and performance marketing, especially in relation to the responsibilities mentioned in the job description.
Showcase Your Leadership Skills:Since this role involves team management and client partnerships, be sure to include examples of how you've successfully led teams and built strong client relationships in your previous roles. We want to see your leadership style shine through!
Data-Driven Insights Matter:As a performance-focused position, it’s crucial to demonstrate your ability to translate complex data into actionable insights. Include specific examples of how you've used data to drive successful campaigns or strategies in the past.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Starcom!
How to prepare for a job interview at Publicis Groupe ANZ
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and tools in digital media, especially around Search, PMax, and the Google ecosystem. Brush up on your knowledge of ad tech and analytics tools like GA4 and CM360, as you’ll need to demonstrate your expertise during the interview.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing large accounts. Think about how you’ve fostered innovation and collaboration in your previous roles, and be ready to discuss how you can bring that same energy to the team at Starcom.
✨Build a Connection
Since client partnership is key for this role, practice how you would build relationships with senior stakeholders. Be prepared to discuss how you’ve successfully aligned media strategies with business outcomes in the past, and think about how you can apply that to Samsung’s objectives.
✨Data Storytelling is Key
You’ll need to distill complex data into compelling narratives, so practice presenting your insights clearly and confidently. Use high-impact PowerPoint slides to illustrate your points, and be ready to explain how your data-driven decisions have led to successful campaign outcomes.
