At a Glance
- Tasks: Lead GEO/SEO strategies to enhance brand visibility across search engines and local markets.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Pension, life assurance, private medical cover, reflection days, and shared parental leave.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Join a dynamic team making impactful changes in the digital landscape.
- Qualifications: Strong SEO background with experience in local search and technical SEO.
The predicted salary is between 75600 - 92400 £ per year.
- Company description
- With a history that dates back over 80 years,
Starcom is a global communications planning and media leader.
We are an agency still grounded in our founding principle that people are at the centre of all we do.
Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development.
As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of
- Campaign’s Best Places to Work for five years in a row,
- Media Week's Agency of the Year 2025 and one of the
Sunday Times Best Places to Work 2025.
Overview
What will you be doing?
As our GEO/SEO Strategy Director, you will Lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.
Responsibilities
- Core Responsibilities
- Assess AIvisibility, searchvisibility, citations, sentiment, andsourceinclusionacrossprioritybrands, categories, products, services, andlocalmarkets.
- Translate GEOfindingsintopractical SEO, content, technical, structureddata, authority, entity, andlocalsearchrecommendations.
- Supportpromptandquerystrategyforpriorityconsumerjourneys, includingcategoryquestions, brandcomparisons, productdiscovery, servicediscovery, and"nearme"/local-intentsearches.
- Partnerwith S&I, Commerce, PR, Social, Owned, andlocalmarketteamstocoordinate AEO/GEOactivationacrossthefullsearchanddiscoveryecosystem.
- Identifyprioritycontentgaps, sourcegaps, entitygaps, technicalgaps, authoritygaps, andlocalvisibilitygaps.
- For MVHandotherlocation-sensitivebusinesses, assess Google Business Profiles, mapsvisibility, locallandingpages, directorypresence, reviewsignals, NAPconsistency, service-arearelevance, andlocalschema.
- Recommendimprovementstoownedcontent, locationpages, servicepages, structureddata, FAQcontent, reviews, internallinking, localauthoritysignals, andsourcecredibility.
- Helpdefinetest-and-learnplansthatconnectactivationtomeasurable AI/searchvisibilityimprovement.
- Ensurecommendationsareactionableandtiedtowhatinternalteamscanrealisticallycontrol.
Qualifications
What are we looking for?
- Strong SEObackground, ideallywithexposureto GEO, AEO, AIvisibility, LLMcitationanalysis, oranswerengineoptimization.
- Deepunderstandingoftechnical SEO, contentstrategy, entityoptimization, structureddata, authoritysignals, searchintent, andlocal SEO.
- Stronglocalsearchexperience, including Google Business Profiles, mapsvisibility, locationpages, localdirectories, reviews, NAPconsistency, service-areacontent, andlocalschema.
- Familiaritywithtoolssuchas Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, Bright Local, Yext, Whitespark, Moz Local, orcomparableplatforms.
- Abilitytotranslatecomplex AI/searchvisibilityissuesintoclear, practicalactionsfornon-specialiststakeholders.
- Experiencewithenterprisebrands, multi-locationbusinesses, servicebusinesses, healthcare, veterinary, retail, ormulti-marketprogramspreferred.
- Additional information
Starcom offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
- You’ll also have access to a range of additional initiatives, including:
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Starcom, we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.
We’ll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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GEO/SEO Strategy Director employer: Publicis Groupe ANZ
Publicis Groupe ANZ is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Great Britain. Employees benefit from comprehensive growth opportunities, including professional development programmes and mentorship, ensuring that your career flourishes while you contribute to innovative influencer campaigns that make a real impact. Join us to be part of a forward-thinking team that values your contributions and supports your journey towards success.
StudySmarter Expert Advice🤫
We think this is how you could land GEO/SEO Strategy Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Groupe ANZ and show them what you can bring to the table.
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We think you need these skills to ace GEO/SEO Strategy Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Groupe ANZ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Publicis Groupe ANZ:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Groupe ANZ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Groupe ANZ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Groupe ANZ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Groupe ANZ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
