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For Companies At a Glance
- Tasks: Connect brands to culture through social analysis and insight generation.
- Company: Join Leo Burnett, a creative agency that values people and culture.
- Benefits: Enjoy competitive benefits, including health cover and flexible work options.
- Why this job: Be the cultural expert driving impactful strategies for top brands.
- Qualifications: Passion for culture, social media savvy, and strong analytical skills.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Company Description
At Leo Burnett, we believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and we’ve created an informal atmosphere where everyone is invited to share their ideas and thrive.
Our Commitment to Diversity & Inclusion
Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group. We will continue to strive to create a culture and environment where everyone feels empowered and comfortable enough to bring their full, authentic selves to work.
Overview
What You’ll Be Doing:
We’re looking for a Cultural Analyst to help connect some of the nation’s biggest and best-loved brands to culture. You’ll work closely with Planners to fuel strategies, creative briefs and always-on social with fresh insight and observation.
Key responsibilities will include:
- Social analysis: Undertaking data-led analysis of social conversations, social listening, search analysis and analysis of other digital and social data sources through a uniquely cultural lens.
- Cultural Analysis: Working with strategists and account teams to build a real understanding of culture and spot what’s emerging from the social landscape.
- Research oversight & management: Helping to run “PopPulse”, an ongoing ethnography-based piece of research set up by Leo Burnett.
- Insight generation: Working with planners to enrich briefs and strategies with revelatory and inspiring cultural insight.
- Working across teams and departments: Gaining rapid insight into the various clients and teams across the agency.
- Thought leadership: Owning a weekly cultural insights newsletter shared across the agency and with clients.
What Skills We’re After:
- Social listening: Fluent in all social platforms with hands-on experience using social listening tools.
- Live and breathe culture: A deep understanding of the intersection of brand and culture.
- Social obsessed: Possessing a keen cultural sensibility and able to craft findings into actionable recommendations.
- Data analysis: Experienced using Excel to analyse and quantify results.
- Research skills: Drawing upon a broader range of research skills including qual/quant as well as secondary desk research.
- Confident communicator: Able to share complex ideas and information in a digestible format.
What Qualities We’re Looking For:
- Analytical
- Entrepreneurial
- Collaborative
- Resourceful
- Autonomous
Additional information
Leo Burnett offers a wide range of benefits to support our employees. We are proud to be an equal opportunities employer and welcome applications from people of all backgrounds.
Cultural Planner employer: Publicis Groupe ANZ
Contact Detail:
Publicis Groupe ANZ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cultural Planner
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts on their campaigns, and show them you’re genuinely interested in their work. This can help you stand out and make a memorable impression.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences at Leo Burnett and any tips they might have for you. Building connections can give you insider knowledge and potentially a referral.
✨Tip Number 3
Prepare for the interview by diving deep into cultural trends and insights relevant to the role. Show us that you live and breathe culture by bringing fresh ideas and examples to the table. We love candidates who can connect the dots between culture and creativity!
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email expressing your appreciation for the opportunity can go a long way. It shows us you’re enthusiastic and professional, which is exactly what we’re looking for!
We think you need these skills to ace Cultural Planner
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for culture and creativity. Remember, we’re all about people talking to people!
Tailor Your Application: Make sure to customise your application to reflect how your skills and experiences align with the role of Cultural Planner. Highlight your social-first mindset and any relevant experience in cultural analysis or social listening tools. It’ll make a world of difference!
Showcase Your Insights: We love fresh ideas! Use your application to demonstrate your understanding of current cultural trends and how they can impact our clients. Share examples of how you've turned insights into actionable recommendations in the past.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our friendly gang at Leo Burnett!
How to prepare for a job interview at Publicis Groupe ANZ
✨Know Your Culture
Before the interview, dive deep into the latest cultural trends and conversations. Familiarise yourself with what’s buzzing on social media platforms like TikTok and Reddit. This will not only show your passion for culture but also help you connect your insights to the role of a Cultural Planner.
✨Showcase Your Social Listening Skills
Be prepared to discuss your experience with social listening tools like Brandwatch. Bring examples of how you've used data to extract cultural insights in previous roles. This will demonstrate your ability to turn social noise into actionable strategies for brands.
✨Craft Compelling Narratives
Practice presenting complex ideas in a simple, engaging way. Use storytelling techniques to convey your insights during the interview. Remember, it’s about making your findings relatable and impactful, just like the ads you’ll be working on!
✨Embrace Diversity and Inclusion
Familiarise yourself with Leo Burnett's commitment to diversity and inclusion. Be ready to discuss how you can contribute to this culture. Share your thoughts on how diverse perspectives fuel creativity and innovation, aligning with the agency's values.