At a Glance
- Tasks: Lead audience strategy and shape AdTech capabilities for impactful digital experiences.
- Company: Join Zenith International, a leader in innovative audience engagement.
- Benefits: Enjoy a competitive benefits package including pension, medical cover, and reflection days.
- Other info: Inclusive culture that values diverse backgrounds and promotes career growth.
- Why this job: Make a real impact by turning data into actionable strategies in a dynamic environment.
- Qualifications: Experience in AdTech and audience strategy with strong communication and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We are hiring an Audience & AdTech Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.
Responsibilities
- Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement.
- Design scalable frameworks that connect first-party, contextual, and partner data across channels.
- Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence.
- Translate data, analytics, and modelling insights into actionable audience strategies that drive results.
- Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future‑ready foundation.
- Drive automation initiatives that improve efficiency, reduce manual processes, and support scale.
- Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions.
Qualifications
- Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
- Deep understanding of audience segmentation, data activation, and cross-platform delivery.
- Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms.
- Experience translating data privacy requirements into practical, compliant activation strategies.
- Ability to design scalable processes and introduce automation to improve performance and efficiency.
- Confident communicator who can simplify complex concepts and influence a range of stakeholders.
- Experience leading or mentoring teams, with a collaborative and supportive leadership style.
Benefits
Zenith International offers a wide range of benefits to support our employees. Highlighted core benefits include Pension, Life Assurance, and Private Medical cover, alongside enhanced policies such as Reflection Days and Shared Parental Leave. Additional initiatives are also available.
EEO Statement
At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs — for example, related to disability, neurodivergence, or a health condition — please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change — building a culture where everyone feels seen, respected, and genuinely included.
Audience Associate Director employer: Publicis Groupe ANZ
Zenith International is an exceptional employer that fosters a culture of innovation and inclusivity, making it an ideal place for professionals passionate about audience strategy and AdTech. With a commitment to employee growth, the company offers comprehensive benefits including pension plans, private medical cover, and unique initiatives like Reflection Days, ensuring a supportive environment where every team member can thrive. Located at the heart of a dynamic media ecosystem, this role provides the opportunity to lead impactful projects while collaborating with diverse teams across the organisation.
