AV Associate Director in London

We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category” “Help me grow 10% in a market declining 10%” “Make me the most loved brand in my industry.” These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith helps brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

We are hiring an AV Associate Director to join Zenith PMX and play a key role in shaping media investment strategies for two of Zenith's most exciting brands. This is an opportunity to lead impactful AV campaigns across TV, BVOD, SVOD, CTV and Cinema while working alongside some of the industry's most experienced investment specialists. If you enjoy combining strategic thinking, commercial acumen and collaborative leadership, this role offers the chance to influence high-profile client campaigns and help drive exceptional business outcomes. Join a team that values innovation, partnership and continuous development, where your expertise will help brands make bold moves.

Responsibilities

• Lead AV investment planning and activation across TV, BVOD, SVOD, CTV and Cinema campaigns.
• Inspire and support a team of AV specialists, creating an environment where people can thrive and develop their careers.
• Build strong partnerships with media owners to secure outstanding value and innovative opportunities for clients.
• Collaborate closely with planning and digital investment teams to develop integrated media solutions that deliver measurable impact.
• Use audience insights, market intelligence and industry trends to inform recommendations and enhance campaign performance.
• Oversee campaign delivery from brief through to activation, optimisation and post-campaign review.
• Ensure financial accuracy, audit compliance, KPI achievement and operational excellence across all AV activity.

Qualifications

• Strong experience across AV planning and buying, with expertise in TV, BVOD, SVOD, CTV and Cinema.
• Experience leading and developing teams, with a collaborative and supportive management style.
• Excellent client relationship skills, with the confidence to provide strategic recommendations and constructive challenge when appropriate.
• Knowledge of the programmatic video ecosystem and how it complements AV investment strategies.
• Experience managing financial processes, purchase orders and campaign investment with a high degree of accuracy.
• Strong communication and presentation skills, with the ability to engage diverse stakeholders effectively.
• Curiosity about the evolving media landscape and a passion for identifying new opportunities that create value for clients.

Zenith UK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.