Paid Social Account Director

Paid Social Account Director

Full-Time 60750 - 74250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead paid social strategy and create impactful campaigns for top clients.
  • Company: Zenith, a leading ROI agency with a focus on bold, innovative strategies.
  • Benefits: Competitive salary, pension, private medical cover, and inclusive workplace initiatives.
  • Other info: Join a diverse team committed to innovation and personal development.
  • Why this job: Shape the future of paid social and drive measurable growth for exciting brands.
  • Qualifications: Experience in paid social strategy and strong collaboration skills required.

The predicted salary is between 60750 - 74250 £ per year.

Company Description

Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth.

At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation.

They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers.

We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs.

Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.

In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth.

We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change.

Overview

We’re hiring a Paid Social Account Director to shape paid social strategy across key client accounts, turning audience, platform and performance data into work that delivers measurable impact.

Alongside being a trusted senior client partner, you’ll bring teams together across media, technology and operations to keep evolving the work.

It’s an opportunity to combine paid social expertise with thoughtful leadership, experimentation and innovation.

Responsibilities

  • Lead paid social strategy, planning and activation across a diverse mix of platforms, connecting activity to client KPIs.
  • Build measurement approaches that demonstrate the impact and incremental value of paid social through structured testing.
  • Partner with clients on privacy-conscious, data-led solutions and help turn complex insights into clear actions.
  • Bring paid social into broader media thinking, collaborating with teams across the agency to create joined-up plans.
  • Explore emerging technology, platform capabilities and Publicis tools to identify opportunities for innovation and greater efficiency.
  • Strengthen ways of working across campaign planning, quality assurance and financial processes, helping teams produce consistently high-quality work.
  • Support and develop colleagues through coaching, feedback and recognition, helping create an inclusive environment where people can grow and contribute.

Qualifications

  • Experience leading paid social across strategy, client relationships and team management.
  • Strong knowledge of the paid social landscape, with the ability to form clear perspectives on strategy, creative and innovation.
  • Confidence working with complex client needs and substantial projects while keeping commercial considerations in view.
  • A data-led approach, with the ability to connect platform performance and measurement to meaningful business outcomes.
  • An interest in experimentation and evolving technology, balanced with a focus on quality and effective delivery.
  • Strong collaboration skills and the ability to bring different disciplines together to solve problems.
  • A supportive, inclusive approach to leadership, with an interest in helping colleagues develop and recognising the contribution of others.
  • Additional Information

Zenith UK offers a wide range of benefits to support our employees.

Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith UK, we are proud to be an equal opportunities employer.

We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process.

If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.

We’ll work with you to ensure the process works for you.

Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

  • #LI-IM2
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Paid Social Account Director employer: Publicis Digital Experience

Publicis Digital Experience offers a dynamic work environment that fosters collaboration and creativity. Employees have the opportunity to work on diverse projects across various sectors, including healthcare and media, allowing for professional growth and skill development. The company emphasizes the use of innovative technologies, such as AI, to enhance workflows and deliver high-quality results.

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Contact Details:

Publicis Digital Experience Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Paid Social Account Director

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Digital Experience and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Digital Experience are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Digital Experience on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Digital Experience. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Paid Social Account Director

Paid Social Strategy
Client Relationship Management
Team Management
Data Analysis
Measurement Approaches
Privacy-Conscious Solutions
Collaboration Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Digital Experience. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Publicis Digital Experience:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Digital Experience’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Publicis Digital Experience

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Digital Experience will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Publicis Digital Experience, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.