At a Glance
- Tasks: Lead the rebranding strategy for the Building Safety Regulator and enhance its identity.
- Company: Health and Safety Executive, dedicated to workplace safety and well-being.
- Benefits: Hybrid working, competitive pay, and a chance to make a real impact.
- Other info: Join a dynamic team focused on transforming workplace safety in the UK.
- Why this job: Shape the future of workplace safety through innovative branding and communication.
- Qualifications: Experience in rebranding, strategic communications, and stakeholder engagement.
The predicted salary is between 63000 - 77000 £ per year.
On behalf of HSE, we are looking for a Rebrand Strategist (Inside IR35) for a 3 month contract based hybrid in Bootle, Merseyside. At the Health and Safety Executive, we believe everyone has the right to come home safe and well from their job. Our mission is to prevent work-related death, injury, and ill health.
The Building Safety Regulator (BSR) is undergoing a significant transformation following its transition from HSE to an arms-length body under MHCLG. This role will lead the strategic rebrand and positioning of BSR as a standalone organisation, helping to establish a strong identity, rebuild reputation, and align internal and external communications with the organisation’s future vision.
This is a fantastic opportunity for an experienced communications and brand professional who can operate with minimal supervision, influence senior stakeholders, and deliver a complex rebrand programme at pace.
As a Rebrand Strategist, your main responsibilities will be:
- Leading the development and implementation of a full rebrand strategy for BSR
- Establishing and embedding BSR’s standalone organisational identity across all communications channels
- Ensuring visual identity and brand consistency across internal and external communications
- Embedding organisational mission, vision, and values into communications activity
- Working closely with in-house graphic designers to transition them into brand management roles
- Collaborating across communications functions to align business-as-usual activity with the new brand strategy
- Analysing KPIs, audience insights, user feedback, and market trends to optimise brand performance
- Engaging and influencing stakeholders at all levels across the organisation
- Supporting brand reputation rebuilding and audience engagement strategies
- Interpreting data and translating insights into actionable communication strategies
Essential:
- Strong experience delivering organisational rebrand strategies and brand management programmes
- Proven strategic communications and marketing background
- Experience using analytics, stakeholder feedback, and user research to improve content and campaigns
- Ability to engage effectively with senior stakeholders and cross-functional teams
- Experience managing brand alignment across multiple communication channels
- Excellent written and verbal communication skills
Desirable:
- Experience supporting organisational transformation or culture change programmes
- Experience rebuilding or repositioning organisational reputation
- Knowledge of communications within complex stakeholder environments
Please be aware that this role can only be worked within the UK and not Overseas.
As a member of the Disability Confident Scheme, HSE guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy.
Rebrand Strategist employer: Public Sector Resourcing
As an employer, Public Sector Resourcing offers a dynamic and impactful work environment where you can contribute to meaningful projects within The Ministry of Justice. With a strong focus on employee development and a collaborative culture, you will have the opportunity to lead innovative AI initiatives while enjoying the flexibility of hybrid working in London. Join us to be part of a forward-thinking team that values your expertise and fosters professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Rebrand Strategist
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Rebrand Strategist
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Public Sector Resourcing from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Public Sector Resourcing specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Public Sector Resourcing
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Public Sector Resourcing, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Public Sector Resourcing you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Public Sector Resourcing that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Public Sector Resourcing, so think on your feet and don't hesitate to showcase your creativity!
