At a Glance
- Tasks: Drive growth for clients through strategic paid social advertising and data-driven performance marketing.
- Company: Join a fast-growing performance marketing agency with a collaborative and high-energy culture.
- Benefits: Competitive salary, performance bonuses, remote work, and £10,000 training budget.
- Other info: Enjoy a fully remote work setup and regular team bonding events.
- Why this job: Make a real impact on D2C businesses while developing your skills in a dynamic environment.
- Qualifications: 3+ years in paid social advertising with proven success managing significant ad spend.
The predicted salary is between 40000 - 50000 £ per year.
Role: Senior Paid Social Specialist
Department: Paid Social, Performance Media Buying, Creative Strategy
Reports to: Head of Paid Social
Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.
KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells
Experience Level: Mid-level (3+ years)
This is Public Nectar. We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving. As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 35 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.
Our Values:
- Winners Win - We get the job done right, rain or shine
- Full Ownership - Accountability is our North Star
- Integrity - Do what's right, not what's easy
- Never Stand Still - 1% better every day leads to extraordinary heights
- High Energy - Passion fuels performance
The Opportunity
Join our high-performing paid social team as a Senior Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data-driven results. This isn't just about running ads; you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.
What You'll Own
- Campaign Excellence & Strategic Development
- Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest
- Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROI
- Conduct data-oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns
- Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven
- Creative Strategy & Performance Optimisation
- Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
- Write direct-response copy that resonates with target audiences and creates thumb-stopping ads
- Collaborate closely with the design team to find new creative angles and breakthrough concepts
- Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising
- Client Partnership & Growth
- Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
- Identify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundations
- Work closely with cross-functional teams to ensure alignment on campaign objectives and strategies
- Present clear, data-backed insights and growth recommendations to clients
- Continuous Innovation & Collaboration
- Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
- Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
- Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
- Develop your skills through ongoing learning and professional development opportunities
What You Bring
- Essential Experience
- 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £50k per month
- Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest
- Proven track record working with cross-functional teams in an advertising agency, startup, or service-based business environment
- Extensive experience working with D2C industry clients and understanding their unique challenges
- T-shaped marketing knowledge with understanding of different areas of the marketing funnel
- Technical & Analytical Skills
- Strong analytical skills with exceptional attention to detail - you love tracking and interpreting data
- Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)
- Proficiency in campaign setup, audience targeting, and performance optimisation
- Advanced understanding of creative testing methodologies and performance measurement
- Excellent copywriting skills for direct-response advertising
- Personal Attributes
- Self-motivated and proactive with a drive to consistently improve and stay current with industry trends
- Detail-oriented with a passion for analysing and tracking data
- Self-starter who can motivate themselves without constant guidance
- Fluent in English, both written and verbal, with strong communication skills
- High energy and enthusiasm for performance marketing challenges
Your Growth Journey
- 3 Months In
- Full understanding of client objectives, campaign setups, and performance metrics
- Successfully launched and optimised multiple campaigns across Meta and TikTok, delivering early wins
- Identified scope for future client growth and integrated seamlessly with team workflows
- Building strong relationships with clients and internal stakeholders
- 6 Months In
- Fully integrated with the team and consistently exceeding performance benchmarks for your accounts
- Beginning to explore upsell and cross-sell opportunities with existing clientele
- Recognised for contributing valuable insights and strategic thinking to client success
- Developing stronger brand foundations with the agency through exceptional client service
- 12 Months In
- Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns
- Seen as a key player in the agency's paid social success with wider team recognition
- Taking leadership on complex accounts and mentoring newer team members
- Contributing to agency growth through client retention and strategic account development
What We Offer
- Competitive Package
- Competitive salary commensurate with experience
- Performance-based bonus opportunities aligned with client success
- 28 days paid holiday plus bank holidays
- Your birthday off (because everyone deserves to celebrate)
- Professional Growth
- Access to £10,000 worth of training courses and ongoing learning opportunities
- Mentorship from highly experienced digital marketing experts
- Working with a wonderfully diverse portfolio of clients, strengthening your skillset across many niches
- Clear career progression pathways within our growing paid social team
- Work-Life Excellence
- Fully remote work environment
- Subsidised gym membership up to £50 per month
- Regular social events - quarterly team gatherings with a variety of bonding activities
- Culture & Environment
- Collaborative, high-energy team environment focused on continuous improvement
- Opportunity to make a real impact on growing D2C businesses
- Agency culture built on sharing expertise and achieving exceptional results together
- Work with cutting-edge tools and platforms in the performance marketing space
Ready to Join Us?
If you're excited about driving real business growth through strategic paid social advertising and want to be part of a team that values both performance and continuous improvement, we can't wait to hear from you!
Application Process
- Stage 1: Initial call with Ben Rogers, our Managing Director
- Stage 2: Short assignment to assess your skill set and working style
- Stage 3: Follow-up call with Lewis Lindsay, Founder of Public Nectar
Snr. Paid Social Specialist (DTC Performance Marketing Agency) employer: Public Nectar
At Public Nectar, we pride ourselves on being an exceptional employer that fosters a collaborative and high-energy work culture. Our commitment to continuous improvement and professional growth is evident through our generous training budget and clear career progression pathways, ensuring that every team member can thrive in their role. With a fully remote work environment, competitive salary packages, and a focus on work-life excellence, we empower our employees to make a meaningful impact on the D2C brands we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Snr. Paid Social Specialist (DTC Performance Marketing Agency)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Senior Paid Social Specialist role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Include metrics and results to demonstrate your impact. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, and come ready with ideas on how you can help them grow. This shows initiative and that you’re genuinely interested in making a difference.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission of driving growth for D2C brands.
We think you need these skills to ace Snr. Paid Social Specialist (DTC Performance Marketing Agency)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for paid social advertising shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about making an impact in the D2C space.
Be Data-Driven:Since we thrive on data-led performance marketing, make sure to highlight your analytical skills and any relevant experience with reporting tools. Show us how you've used data to drive results in past campaigns – we love a good success story!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific role and values. Mention how your experience aligns with our mission of driving profitable growth for clients – it’ll make you stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Public Nectar
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, like Meta, TikTok, Snapchat, and Pinterest. Familiarise yourself with their advertising features and recent updates, as this will show your passion and expertise during the interview.
✨Showcase Your Data Skills
Prepare to discuss your experience with data-driven decision-making. Bring examples of how you've used analytics tools like Shopify Reports or Agency Analytics to optimise campaigns. This will demonstrate your analytical mindset and ability to drive results.
✨Creative Strategy Insights
Be ready to talk about your approach to creative strategy. Share specific examples of successful campaigns where you developed core creative testing roadmaps. Highlight how you collaborated with design teams to create engaging ads that resonate with target audiences.
✨Client Relationship Focus
Emphasise your experience in building strong client relationships. Prepare to discuss how you've set clear expectations and delivered exceptional service, as well as any upsell or cross-sell opportunities you've identified. This will show your commitment to client success and growth.
