Head of Performance Creative (DTC Ecom Specialist)
The Role
Public Nectar is hiring a Head of Performance Creative to lead creative strategy across our DTC and e-commerce clients and build a world-class performance creative team. Reporting to our Managing Director, you'll blend creative excellence with a data-driven mindset, where every idea is judged on commercial results.
About Public Nectar
We're a fast-growing team of 40 specialising in paid social, paid search, performance creative and retention marketing for D2C brands, from ambitious startups to established national brands. We design performance marketing systems that connect and convert, so business leaders can lead business.
Our values: Winners Win Full Ownership Integrity Never Stand Still High Energy
The Opportunity
This isn't a traditional brand creative role. You'll come from a performance marketing background, with a career built on creative strategy for DTC and e-commerce brands where every ad is measured on ROAS, CPA and contribution margin.
To start, you'll own the creative strategy for a handful of key client accounts while building the team and its processes. As the department grows, your focus will shift to leadership, strategy and our most strategic client relationships.
What You'll Own
- Creative strategy for our DTC/e-commerce clients, turning goals like acquisition, AOV and LTV into angles, hooks and testing roadmaps for paid social and search
- Leading and growing a multi-disciplinary team of designers, copywriters, creative strategists and content creators
- Creative direction and sign-off on all work, from concept to final execution
- Tracking creative performance across Meta, TikTok and Google, and using the data to shape what we make next
- Senior client relationships and the creative side of new business pitches
- Creative workflow, processes and the use of AI and new tools to work smarter
What You Bring
Must-haves (please only apply if you have both):
- Performance marketing experience, in an agency or in-house team where creative is judged on paid media results
- Strong creative strategy experience with DTC/e-commerce clients, with results you can walk us through
- 5+ years of creative leadership, including building and managing teams of 10+
- A solid grasp of creative testing and metrics such as hook rate, CTR, CPA and ROAS
- Senior client management and new business experience
- Confident presenting, with the ability to balance creative vision and commercial goals
- Scaling creative teams in a high-growth agency, a mix of brand and performance creative, and hands-on experience with AI creative tools.
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Head of Performance Creative (DTC Ecom Specialist) employer: Public Nectar
Public Nectar is an exceptional employer that fosters a high-energy, collaborative work culture where continuous improvement and professional growth are at the forefront. With a commitment to integrity and full ownership, employees enjoy competitive salaries, performance-based bonuses, and access to extensive training opportunities, all while working remotely in a dynamic team environment. Join us in making a real impact on D2C businesses through innovative performance marketing strategies.
