At a Glance
- Tasks: Drive customer retention and lifecycle value through strategic CRM management.
- Company: Join a fast-growing digital marketing agency with a purpose-driven culture.
- Benefits: Competitive salary, performance bonuses, remote work, and extensive training opportunities.
- Other info: Collaborative team environment with opportunities for mentorship and professional growth.
- Why this job: Make a real impact on exciting ecommerce brands while growing your career.
- Qualifications: 2+ years in CRM or lifecycle marketing, expert in Klaviyo, and strong analytical skills.
The predicted salary is between 35000 - 45000 € per year.
Retention Manager Role: Email Marketing Manager
Function: Email Marketing, SMS, WhatsApp, CRM, Lifecycle Marketing
Reports to: Head of Email Marketing
Core Responsibility: Drive profitable customer retention and lifecycle value for our ecommerce clients through strategic CRM programme management and execution.
KPI: Client LTV growth, retention revenue contribution, churn reduction, client satisfaction scores
About Public Nectar: Public Nectar is where performance meets purpose. We design performance marketing systems that connect and convert so that business leaders can lead business. We're a fast-growing performance marketing agency working with some of the UK's most exciting ecommerce and DTC brands.
Our Values:
- Winners Win: Winning is in our DNA - rain or shine, we get the job done and don't stop until it's done right.
- Full Ownership: Accountability is our North Star. When we own our work and focus on solutions, we grow.
- Integrity: Do what's right, not what's easy. A moral compass is non-negotiable.
- Never Stand Still: Geared for growth, we're constantly evolving, always improving.
- High Energy: Passion fuels performance. Our differentiator is our enthusiasm, the energy we bring to the arena.
Core Responsibilities:
- Own retention strategy across your client portfolio, developing tailored lifecycle roadmaps aligned to each brand's growth stage and commercial goals.
- Lead client-facing retention conversations: presenting strategy, interpreting performance data, and making proactive recommendations.
- Identify gaps and opportunities in client CRM programmes, pitching new initiatives before clients ask for them.
- Contribute to new business pitches where retention is a core service pillar.
- Build and optimise automated lifecycle flows — welcome series, post-purchase, win-back, subscription renewal, loyalty, and more.
- Plan, brief, and manage campaign calendars across email and SMS, coordinating with creative and copy resources.
- Develop intelligent segmentation strategies based on purchase behaviour, engagement signals, product affinities, and lifecycle stage.
- Manage Klaviyo (primary platform) across multiple client accounts, including flows, campaigns, lists, segments, and integrations.
- Design and run structured A/B and multivariate testing programmes across subject lines, send times, content, offers, and flows.
- Own retention reporting across your client accounts — tracking LTV, repeat purchase rate, churn, revenue contribution, engagement, and deliverability.
- Transform performance data into clear, commercial insights and present these confidently to clients and internal stakeholders.
- Continuously audit performance and proactively raise opportunities without waiting to be asked.
- Work closely with paid media teams to align retention activity with acquisition strategy.
- Support clients expanding into SMS, direct mail, WhatsApp, and loyalty programmes.
- Stay close to the evolving CRM landscape, bringing best-in-class ideas and tools to the team and clients.
What Success Looks Like:
- 90 Days: Audited retention strategy across key client accounts with prioritised roadmaps for each.
- 6 Months: Clients pointing to your work as measurable contributor to their LTV growth and reduced churn.
- 12 Months: Recognised as retention specialist within the agency, mentoring junior team members.
Skills & Experience:
- Essential: 2+ years of hands-on CRM or lifecycle marketing experience, ideally within ecommerce, DTC, or subscription brands.
- Expert-level Klaviyo knowledge - flows, campaigns, segmentation, deliverability, and integrations.
- Solid understanding of Shopify and how it connects to CRM and retention mechanics.
- Strong commercial instinct - you think in LTV, churn rates, and revenue contribution, not just open rates.
- Confident communicator: you can translate technical CRM into clear strategic direction for clients.
- Highly organised with ability to manage multiple client workstreams simultaneously.
- Analytical by nature, creative in application - comfortable in spreadsheets and reviewing campaign briefs.
What We Offer:
- Competitive salary commensurate with experience.
- Performance-based bonus opportunities.
- 28 days paid holiday plus bank holidays.
- Your birthday off.
- Access to £10,000 worth of training courses and professional development.
- Mentorship from highly experienced digital marketing experts.
- Clear career progression pathways within our growing agency.
- Regular exposure to diverse clients across multiple industries and niches.
- Fully remote working environment.
- Subsidised gym membership up to £50 per month.
- Bi-yearly social events.
Ready to Join Us? If you're excited about driving real business growth through strategic retention management and want to be part of a team that values both performance and purpose, we want to hear from you.
Application Process:
- Stage 1: Initial conversation with Ben Rogers, our Managing Director.
- Stage 2: Practical skills assessment to showcase your expertise.
- Stage 3: Final interview with Lewis Lindsay, Founder of Public Nectar.
Email Marketing Manager (Digital Marketing Agency) employer: Public Nectar
Public Nectar is an exceptional employer that champions a high-energy, collaborative work culture where performance meets purpose. With a fully remote working environment, competitive salary packages, and a commitment to professional growth through access to extensive training resources, employees are empowered to thrive and make a meaningful impact on diverse ecommerce clients. The agency's values of integrity, accountability, and continuous improvement foster a supportive atmosphere that encourages innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager (Digital Marketing Agency)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their retention strategies and be ready to discuss how you can contribute to their growth. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Public Nectar.
We think you need these skills to ace Email Marketing Manager (Digital Marketing Agency)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email Marketing Manager role. Highlight your experience with CRM, lifecycle marketing, and Klaviyo specifically, as these are key to what we do at Public Nectar.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you've driven client LTV growth or reduced churn in previous roles. We love seeing tangible results!
Be Authentic:Let your personality shine through in your application. We value integrity and high energy, so don’t be afraid to show us who you are and why you’re passionate about retention marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Public Nectar
✨Know Your Klaviyo Inside Out
As an Email Marketing Manager, you'll need to demonstrate your expertise in Klaviyo. Brush up on flows, campaigns, and segmentation strategies. Be ready to discuss how you've used these tools to drive retention and LTV growth in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've transformed performance data into actionable insights. Bring examples of A/B testing you've conducted and how those results influenced your strategies. This will show that you can think analytically and creatively.
✨Understand the Client's Journey
Familiarise yourself with the full customer journey and how email marketing fits into it. Be prepared to discuss how you would align retention strategies with acquisition efforts, ensuring a seamless experience for customers across all channels.
✨Bring Ideas to the Table
Public Nectar values innovation, so come armed with fresh ideas for CRM initiatives. Think about gaps you've identified in previous roles and how you would pitch new strategies to clients. This shows initiative and a proactive mindset.
