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- Tasks: Drive growth for clients through strategic paid social advertising and data-driven campaigns.
- Company: Join a fast-growing performance marketing agency with a collaborative culture.
- Benefits: Competitive salary, performance bonuses, remote work, and extensive training opportunities.
- Why this job: Make a real impact on D2C businesses while developing your skills in a dynamic environment.
- Qualifications: 3+ years in paid social advertising with strong analytical and creative skills.
- Other info: Enjoy a high-energy team atmosphere focused on continuous improvement and client success.
The predicted salary is between 36000 - 60000 £ per year.
Role: Paid Social Specialist
Department: Paid Social, Performance Media Buying, Creative Strategy
Reports to: Head of Paid Social
Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.
KPI: Client New Customer revenue growth, Client retention and Cross service upsells
Experience Level: Mid-level (3+ years)
This is Public Nectar. We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset — always reaching, always evolving.
As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.
Our Values:
- Winners Win - We get the job done right, rain or shine
- Full Ownership - Accountability is our North Star
- Integrity - Do what's right, not what's easy
- Never Stand Still - 1% better every day leads to extraordinary heights
- High Energy - Passion fuels performance
The Opportunity:
Join our high-performing paid social team as a Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data-driven results.
This isn’t just about running ads; you’ll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.
What You'll Own:
Campaign Excellence & Strategic Development:
- Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest
- Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and profitability
- Conduct data-oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns
- Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven
Creative Strategy & Performance Optimisation:
- Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
- Write direct-response copy that resonates with target audiences and creates thumb-stopping ads
- Collaborate closely with the design team to find new creative angles and breakthrough concepts
- Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising
Client Partnership & Growth:
- Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
- Identify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundations
- Work closely with cross-functional teams to ensure alignment on campaign objectives and strategies
- Present clear, data-backed insights and growth recommendations to clients
Continuous Innovation & Collaboration:
- Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
- Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
- Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
- Develop your skills through ongoing learning and professional development opportunities
AI, Automation & Innovation:
- Use AI tools daily to increase speed, output, and quality
- Build automations, internal tools, bots, and workflows
- Experiment with new AI tools and models as they launch
- Constantly look for ways to compound output using technology
What You Bring:
Essential Experience:
- 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £50k per month
- Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest
- Proven track record working with cross-functional teams in an advertising agency, startup, or service-based business environment
- Extensive experience working with D2C industry clients and understanding their unique challenges
- T-shaped marketing knowledge with understanding of different areas of the marketing funnel
Technical & Analytical Skills:
- Strong analytical skills with exceptional attention to detail - you love tracking and interpreting data
- Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)
- Proficiency in campaign setup, audience targeting, and performance optimisation
- Advanced understanding of creative testing methodologies and performance measurement
- Excellent copywriting skills for direct-response advertising
- Expertise utilising AI workflows for data analysis, creative and copywriting
Personal Attributes:
- Self-motivated and proactive with a drive to consistently improve and stay current with industry trends
- Detail-oriented with a passion for analysing and tracking data
- Self-starter who can motivate themselves without constant guidance
- Fluent in English, both written and verbal, with strong communication skills
- High energy and enthusiasm for performance marketing challenges
Your Growth Journey:
3 Months In:
- Full understanding of client objectives, campaign setups, and performance metrics
- Successfully launched and optimised multiple campaigns across Meta and TikTok, delivering early wins
- Identified scope for future client growth and integrated seamlessly with team workflows
- Building strong relationships with clients and internal stakeholders
6 Months In:
- Fully integrated with the team and consistently exceeding performance benchmarks for your accounts
- Beginning to explore upsell and cross-sell opportunities with existing clientele
- Recognised for contributing valuable insights and strategic thinking to client success
- Developing stronger brand foundations with the agency through exceptional client service
12 Months In:
- Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns
- Seen as a key player in the agency's paid social success with wider team recognition
- Taking leadership on complex accounts and mentoring newer team members
- Contributing to agency growth through client retention and strategic account development
What We Offer:
Competitive Package:
- Competitive salary commensurate with experience
- Performance-based bonus opportunities aligned with client success
- 28 days paid holiday plus bank holidays
- Your birthday off (because everyone deserves to celebrate)
Professional Growth:
- Access to £10,000 worth of training courses and ongoing learning opportunities
- Mentorship from highly experienced digital marketing experts
- Working with a wonderfully diverse portfolio of clients, strengthening your skillset across many niches
- Clear career progression pathways within our growing paid social team
Work-Life Excellence:
- Fully remote work environment
- Subsidised gym membership up to £50 per month
- Regular social events - quarterly team gatherings with a variety of bonding activities
Culture & Environment:
- Collaborative, high-energy team environment focused on continuous improvement
- Opportunity to make a real impact on growing D2C businesses
- Agency culture built on sharing expertise and achieving exceptional results together
- Work with cutting-edge tools and platforms in the performance marketing space
Ready to Join Us?
If you're excited about driving real business growth through strategic paid social advertising and want to be part of a team that values both performance and continuous improvement, we can't wait to hear from you!
Application Process:
- Stage 1: Initial call with Ben Rogers, our Managing Director
- Stage 2: Short assignment to assess your skill set and working style with Josh Hyde, Head of Paid Social
- Stage 3: Follow-up call with Lewis Lindsay, Founder of Public Nectar
Paid Social Specialist (Performance Marketing Agency) employer: Public Nectar Ltd
Contact Detail:
Public Nectar Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist (Performance Marketing Agency)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social advertising. Use case studies to demonstrate how you've driven results for clients. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, and come ready with ideas on how you can help them achieve success. This shows you're not just interested in any job, but specifically in making an impact at their agency.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Public Nectar and contributing to our growth mindset.
We think you need these skills to ace Paid Social Specialist (Performance Marketing Agency)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for paid social advertising shine through! We want to see that you’re not just looking for a job, but that you’re genuinely excited about making an impact in the D2C space.
Be Data-Driven: Since we thrive on data-led performance marketing, make sure to highlight your analytical skills and any relevant experience with reporting tools. Show us how you've used data to drive results in past campaigns!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. We love seeing candidates who take the extra step!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Public Nectar Ltd
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, like Meta, TikTok, Snapchat, and Pinterest. Familiarise yourself with their advertising features and recent updates, as this will show your passion and expertise during the interview.
✨Showcase Your Data Skills
Prepare to discuss your experience with data-driven decision-making. Bring examples of how you've used analytics tools like Shopify Reports or Agency Analytics to optimise campaigns. This will demonstrate your analytical mindset and ability to drive results.
✨Demonstrate Creative Strategy
Be ready to talk about your approach to creative strategy. Share specific examples of successful campaigns where you developed compelling ad copy and collaborated with design teams. Highlighting your creativity will align with the agency's focus on performance creatives.
✨Emphasise Client Relationships
Since client partnership is key, prepare to discuss how you've built strong relationships with clients in the past. Share stories that illustrate your ability to understand client goals and deliver exceptional service, which is crucial for driving growth.
