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For Companies At a Glance
- Tasks: Lead our digital advertising strategy, focusing on TikTok, Meta, and Google Ads.
- Company: Join two of the UK's fastest-growing fashion brands loved by Gen Z and Millennials.
- Benefits: Enjoy a competitive salary, generous staff discounts, and creative freedom.
- Why this job: Be part of a trend-setting team that drives innovation and community engagement.
- Qualifications: 3+ years in paid campaigns, especially with TikTok Ads and e-commerce experience.
- Other info: Collaborate with influencers and creators to amplify brand reach and impact.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester
Employment Type: Full-Time
Brands: Kaiia The Label & Public Desire
Reporting to: CEO & Global Head of Marketing and Brand
About Kaiia & Public Desire
Kaiia The Label and Public Desire are two of the UK’s fastest-growing fashion brands, loved by Gen Z and Millennial audiences worldwide. With a digital-first mindset and bold approach to brand-building, we don't just respond to trends — we create them.
A key driver of our success is TikTok. It's not just a platform for us — it's a core part of our growth engine, community building, and content strategy. From viral product moments to UGC-powered campaigns, TikTok is where our audience lives, shops, and engages. We’re now bringing our performance marketing in-house, with TikTok at the heart of our paid media strategy.
We’re looking for a Senior Paid Media & PPC Manager who understands how to scale across platforms — with the creative and analytical skillset to unlock the full potential of TikTok, Meta, and Google for fashion e-commerce.
Role Summary
As Senior Paid Media & PPC Manager, you’ll take full ownership of our digital advertising strategy across all paid channels. You'll be instrumental in delivering performance campaigns that turn engagement into sales — especially through TikTok, where storytelling, speed, and creative innovation are essential.
You’ll work cross-functionally with our marketing, content, and influencer teams to drive performance, optimise creative, and ensure every campaign contributes to business growth.
Key Responsibilities
- Strategy & Execution • Develop and execute paid media strategies across TikTok, Meta, and Google Ads • Lead with a TikTok-first mindset, creating campaigns that tap into trends, formats, and creator culture • Set and manage campaign KPIs including ROAS, CPA, CVR, and scale growth across territories
- Campaign Management • Build, launch, and optimise campaigns across platforms, with daily budget pacing and forecasting • Test and refine ad formats, placements, and audience strategies — especially on TikTok where trends evolve fast • Troubleshoot delivery issues and adapt strategy in real-time
- Creative & Influencer Collaboration • Brief and test content with internal and external creators, focused on UGC, Spark Ads, and viral hooks • Collaborate with influencers to amplify paid reach, with a strong focus on TikTok performance loops • Lead creative testing and reporting, continuously improving visual messaging
- Data & Analytics • Use Triple Whale, GA4, and Looker Studio to extract insights and track ROI • Present data-backed performance reports and recommendations to senior stakeholders • Analyse TikTok campaign performance deeply, identifying creative and timing opportunities
- Innovation & Platform Leadership • Stay ahead of paid media trends, especially on TikTok — understanding what’s working now and what’s next • Champion the use of AI tools and automation to streamline workflows • Own platform relationships and be the internal go-to expert on TikTok ads and algorithm changes
What We’re Looking For
- 3+ years of experience managing paid campaigns in a DTC/e-commerce environment
- Hands-on expertise in TikTok Ads with proven results in driving sales and engagement
- Deep knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
- Strong analytical ability and comfort with tools like Triple Whale, GA4, and performance dashboards
- Confident briefing creatives and working cross-functionally with brand and influencer teams
- A natural curiosity for what’s trending — especially across TikTok and Gen Z culture
- Self-starter with commercial acumen and a proactive mindset
What You’ll Get
- Competitive salary
- Creative freedom and a platform to lead innovation
- Generous staff discount + regular brand and influencer events
- A seat at the table as we scale two exciting brands globally
- A collaborative, trend-savvy team where ideas become impact
Senior Paid Media & PPC Manager employer: Public Desire
Contact Detail:
Public Desire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media & PPC Manager
✨Tip Number 1
Familiarise yourself with TikTok's latest trends and features. Since this role heavily focuses on TikTok as a core part of the paid media strategy, showcasing your understanding of the platform's unique culture and how to leverage it for fashion e-commerce will set you apart.
✨Tip Number 2
Network with professionals in the fashion and digital marketing industries. Engaging with others who have experience in paid media campaigns can provide valuable insights and connections that may help you during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, particularly those involving TikTok, Meta, or Google Ads. Being able to articulate your past successes and the strategies you employed will demonstrate your capability for this role.
✨Tip Number 4
Stay updated on the latest tools and analytics platforms mentioned in the job description, like Triple Whale and GA4. Showing that you're proficient with these tools will highlight your analytical skills and readiness to dive into data-driven decision-making.
We think you need these skills to ace Senior Paid Media & PPC Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Paid Media & PPC Manager position. Tailor your application to highlight relevant experience in managing paid campaigns, especially on TikTok.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on expertise with TikTok Ads and any proven results you've achieved in driving sales and engagement. Use specific metrics to demonstrate your success.
Showcase Analytical Skills: Since the role requires strong analytical abilities, mention your experience with tools like Triple Whale, GA4, and performance dashboards. Provide examples of how you've used data to inform campaign strategies.
Demonstrate Creativity: Given the emphasis on creative innovation, include examples of successful campaigns you've led that involved collaboration with influencers or creators. Highlight your ability to tap into trends and create engaging content.
How to prepare for a job interview at Public Desire
✨Showcase Your TikTok Expertise
Since TikTok is central to the role, be prepared to discuss your experience with TikTok Ads. Share specific examples of successful campaigns you've managed and how you leveraged trends to drive engagement and sales.
✨Demonstrate Analytical Skills
Highlight your proficiency with tools like Triple Whale, GA4, and Looker Studio. Be ready to explain how you've used data to optimise campaigns and present performance reports to stakeholders.
✨Emphasise Cross-Functional Collaboration
The role requires working closely with marketing, content, and influencer teams. Prepare to discuss how you've successfully collaborated in the past, particularly in briefing creatives and amplifying campaigns through influencers.
✨Stay Ahead of Trends
Show your passion for fashion and digital marketing by discussing current trends on TikTok and other platforms. Demonstrating a natural curiosity for what's trending will resonate well with the interviewers.
