Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead our digital advertising strategy and optimise campaigns across TikTok, Meta, and Google.
- Company: Join two of the UK's fastest-growing fashion brands loved by Gen Z and Millennials.
- Benefits: Enjoy a competitive salary, creative freedom, and generous staff discounts.
- Why this job: Be at the forefront of fashion marketing, driving innovation and community engagement on TikTok.
- Qualifications: 3+ years in paid media, with expertise in TikTok Ads and strong analytical skills.
- Other info: Collaborate with a trend-savvy team and make a real impact as we scale globally.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester
Employment Type: Full-Time
Brands: Kaiia The Label & Public Desire
Reporting to: CEO & Global Head of Marketing and Brand
About Kaiia & Public Desire
Kaiia The Label and Public Desire are two of the UK’s fastest-growing fashion brands, loved by Gen Z and Millennial audiences worldwide. With a digital-first mindset and bold approach to brand-building, we don't just respond to trends – we create them.
A key driver of our success is TikTok. It’s not just a platform for us – it’s a core part of our growth engine, community building, and content strategy. From viral product moments to UGC-powered campaigns, TikTok is where our audience lives, shops, and engages. We’re now bringing our performance marketing in-house, with TikTok at the heart of our paid media strategy.
We’re looking for a Senior Paid Media & PPC Manager who understands how to scale across platforms – with the creative and analytical skillset to unlock the full potential of TikTok, Meta, and Google for fashion e-commerce.
Role Summary
As Senior Paid Media & PPC Manager, you’ll take full ownership of our digital advertising strategy across all paid channels. You'll be instrumental in delivering performance campaigns that turn engagement into sales – especially through TikTok, where storytelling, speed, and creative innovation are essential.
You’ll work cross-functionally with our marketing, content, and influencer teams to drive performance, optimise creative, and ensure every campaign contributes to business growth.
Key Responsibilities
- Develop and execute paid media strategies across TikTok, Meta, and Google Ads
- Lead with a TikTok-first mindset, creating campaigns that tap into trends, formats, and creator culture
- Set and manage campaign KPIs including ROAS, CPA, CVR, and scale growth across territories
- Build, launch, and optimise campaigns across platforms, with daily budget pacing and forecasting
- Test and refine ad formats, placements, and audience strategies – especially on TikTok where trends evolve fast
- Troubleshoot delivery issues and adapt strategy in real-time
- Brief and test content with internal and external creators, focused on UGC, Spark Ads, and viral hooks
- Collaborate with influencers to amplify paid reach, with a strong focus on TikTok performance loops
- Lead creative testing and reporting, continuously improving visual messaging
- Use Triple Whale, GA4, and Looker Studio to extract insights and track ROI
- Present data-backed performance reports and recommendations to senior stakeholders
- Analyse TikTok campaign performance deeply, identifying creative and timing opportunities
- Stay ahead of paid media trends, especially on TikTok – understanding what’s working now and what’s next
- Champion the use of AI tools and automation to streamline workflows
- Own platform relationships and be the internal go-to expert on TikTok ads and algorithm changes
What We’re Looking For
- 3+ years of experience managing paid campaigns in a DTC/e-commerce environment
- Hands-on expertise in TikTok Ads with proven results in driving sales and engagement
- Deep knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
- Strong analytical ability and comfort with tools like Triple Whale, GA4, and performance dashboards
- Confident briefing creatives and working cross-functionally with brand and influencer teams
- A natural curiosity for what’s trending – especially across TikTok and Gen Z culture
- Self-starter with commercial acumen and a proactive mindset
What You’ll Get
- Competitive salary
- Creative freedom and a platform to lead innovation
- Generous staff discount + regular brand and influencer events
- A seat at the table as we scale two exciting brands globally
- A collaborative, trend-savvy team where ideas become impact
Contact Detail:
Public Desire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media & PPC Manager
✨Tip Number 1
Familiarise yourself with TikTok's latest trends and advertising features. Since this role heavily focuses on TikTok, understanding its unique culture and how to leverage it for campaigns will set you apart.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics like ROAS and CPA during any discussions.
✨Tip Number 3
Network with professionals in the fashion e-commerce space, especially those who have experience with TikTok marketing. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss innovative campaign ideas that align with Gen Z and Millennial audiences. Think about how you can creatively use UGC and influencer collaborations to enhance brand visibility.
We think you need these skills to ace Senior Paid Media & PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media and PPC management, especially with platforms like TikTok, Meta, and Google Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion e-commerce and how your skills align with the company's goals. Mention your understanding of TikTok's role in marketing and how you can contribute to their growth.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to drive campaign performance. Mention tools like Triple Whale and GA4 that you are familiar with, as these are crucial for the role.
Highlight Creative Collaboration: Discuss your experience working with creative teams and influencers. Provide examples of successful campaigns where you collaborated to enhance brand visibility and engagement, particularly on TikTok.
How to prepare for a job interview at Public Desire
✨Showcase Your TikTok Expertise
Since TikTok is a core part of the company's strategy, be prepared to discuss your experience with TikTok Ads. Share specific examples of successful campaigns you've managed and how you leveraged trends to drive engagement and sales.
✨Demonstrate Analytical Skills
Highlight your proficiency with tools like Triple Whale, GA4, and Looker Studio. Be ready to explain how you've used data to inform your decisions and optimise campaigns in the past, especially in a fast-paced environment.
✨Emphasise Cross-Functional Collaboration
The role requires working closely with marketing, content, and influencer teams. Prepare to discuss how you've successfully collaborated with different departments to achieve campaign goals and drive performance.
✨Stay Ahead of Trends
Show your passion for staying updated on the latest trends in paid media, particularly on TikTok. Discuss how you keep yourself informed and how you've applied this knowledge to create innovative campaigns that resonate with Gen Z and Millennial audiences.
