At a Glance
- Tasks: Lead and own Pubity's TikTok presence, driving strategy and content creation.
- Company: Join Pubity Group, a social-first media company with a massive online reach.
- Benefits: Flexible working, autonomy, and the chance to shape a major platform.
- Other info: Diverse and inclusive workplace with growth opportunities.
- Why this job: Make a real impact on TikTok and build something meaningful.
- Qualifications: Experience managing TikTok accounts and understanding of trends.
The predicted salary is between 50000 - 70000 € per year.
Location: Flexible, UK or US preferred
Contract: Full time
About Pubity Group
Pubity Group is a social first media company building some of the biggest and most influential pages on the internet. We reach hundreds of millions of people every month by creating content that feels human, culturally relevant, and worth sharing. TikTok is a critical part of our future growth. This role exists to make it exceptional.
The Role
We are hiring a TikTok Lead Social Manager to take full ownership of Pubity’s TikTok presence. This role is responsible for everything on the platform, including strategy, content, people, growth, and performance. You will run TikTok as its own ecosystem within Pubity Group, with clear accountability and real autonomy. This is not a junior or execution only role. You are expected to lead.
Key Responsibilities
- Platform Ownership
- Own Pubity’s TikTok channel end to end
- Set and evolve the TikTok content strategy, formats, and posting cadence
- Be accountable for growth, engagement, and audience development, with a strong focus on the US
- Monitor platform changes and trends and act quickly on opportunities
- Content and Creative Direction
- Define what high quality Pubity TikTok content looks like
- Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
- Maintain editorial standards, tone, and taste at scale
- Ensure content feels native to TikTok and aligned with Pubity’s brand
- Team and Freelancer Management
- Hire, brief, and manage TikTok freelancers and contributors
- Set clear expectations, targets, and feedback loops
- Build efficient workflows that support speed without sacrificing quality
- Foster a collaborative, high output team culture
- Growth and Performance
- Track performance daily and weekly
- Analyse what is working and why
- Use data and insights to inform creative and strategic decisions
- Collaborate with analytics and operations teams to improve systems
- Original Formats and Future IP
- Use TikTok as a testing ground for new ideas and formats
- Identify content with potential to scale into larger franchises or standalone channels
- Work closely with Editorial, Studio, and Commercial teams to develop winning ideas
- Platform Relationships and Monetisation Readiness
- Own the day to day relationship with TikTok platform partners
- Stay ahead of new features, tools, and monetisation opportunities
- Ensure the channel is structured and prepared for revenue opportunities
What We Are Looking For
- Proven experience running a high growth TikTok account or portfolio
- Strong understanding of TikTok culture, trends, and storytelling formats
- Experience managing freelancers or small teams
- Ability to think strategically while executing at pace
- Strong editorial judgement and cultural awareness
- Comfortable owning performance and outcomes
What Success Looks Like
- Consistent growth and engagement on TikTok
- Clear, recognisable content formats audiences return for
- A strong and growing US audience
- A reliable, high performing freelancer team
- TikTok acting as a key growth and testing engine for Pubity Group
Why This Role
This is an opportunity to fully own one of Pubity Group’s most important platforms and shape how the brand shows up on TikTok at scale. You will have autonomy, responsibility, and the chance to build something meaningful.
Pubity Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
TikTok Lead Social Manager employer: Pubitygroup
Pubity Group is an exceptional employer that champions creativity and autonomy, particularly for the TikTok Lead Social Manager role. With a flexible working environment and a commitment to diversity, employees are empowered to take ownership of their projects while benefiting from a collaborative culture that fosters growth and innovation. The opportunity to shape a significant platform within a rapidly evolving media landscape makes Pubity Group a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Lead Social Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Pubity Group or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your TikTok skills! Create a personal TikTok account where you can showcase your creativity and understanding of trends. This is your chance to demonstrate what you can bring to the table, so make it pop!
✨Tip Number 3
Prepare for interviews by diving deep into Pubity’s TikTok content. Know what works, what doesn’t, and come armed with ideas on how you’d take their channel to the next level. Show them you’re not just a fan, but a future leader!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace TikTok Lead Social Manager
Some tips for your application 🫡
Show Your TikTok Expertise:Make sure to highlight your experience with TikTok in your application. We want to see how you've successfully managed accounts or created engaging content that resonates with audiences. Share specific examples that showcase your understanding of TikTok culture and trends!
Be Authentic and Creative:When crafting your application, let your personality shine through! We value creativity and authenticity, so don’t be afraid to show us what makes you unique. Use a tone that feels natural to you, just like the content we create for TikTok.
Tailor Your Application:Take the time to tailor your application to the role. Reference the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the initiative to align their experiences with what we're looking for!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're serious about joining our team at Pubity Group!
How to prepare for a job interview at Pubitygroup
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends, popular formats, and what makes content go viral. Familiarise yourself with Pubity Group's existing TikTok presence and think about how you can elevate it. Bring specific examples of successful campaigns or content that resonate with audiences.
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing a content strategy for TikTok. Think about how you would set goals for growth and engagement, and be ready to share your ideas on how to adapt to platform changes. Highlight any past experiences where you've successfully led a team or project.
✨Demonstrate Your Leadership Skills
This role requires strong team management, so come equipped with examples of how you've effectively managed freelancers or small teams in the past. Discuss how you set expectations, provide feedback, and foster a collaborative culture. Show them you can lead with confidence!
✨Be Data-Driven
Since performance tracking is key, be ready to talk about how you've used data to inform your creative decisions. Share specific metrics you've tracked in previous roles and how they influenced your content strategy. This will show that you understand the importance of analytics in driving success.
