At a Glance
- Tasks: Lead our content strategy and shape flagship brands for a global audience.
- Company: Join a pioneering media company aiming to redefine the industry by 2031.
- Benefits: Competitive salary, diverse team culture, and opportunities for creative freedom.
- Other info: Be part of a diverse team committed to amplifying underrepresented voices.
- Why this job: Make a real impact on content that resonates with millions worldwide.
- Qualifications: Proven experience in digital media, original content creation, and budget management.
The predicted salary is between 121500 - 148500 £ per year.
We're building the best media company in the world by 2031. That isn't aspirational. 12 years of building has put us where almost no one else in this industry stands: a globally recognised audience of ~170M and a content engine that works at scale. We’re looking for a VP of Content to shape and lead our content strategy as we enter our next chapter. This is the company’s most senior content role, reporting directly to the CEO. You'll own the full content organisation: the flagship brands, the shift from curation to original content and owned IP, the push into YouTube and the budget that funds it all.
About the role
- Flagship brand strategy: Take each of our brands from a high-performing social page to something with its own identity, audience and revenue streams. Every piece of IP we build sits within a flagship brand.
- Original content and IP: Own the development pipeline from short-form formats through to long-form shows and YouTube franchises. Set what gets made, define the quality bar and know when to stop investing.
- US first growth: Most of our new audience growth needs to come from the US. Every content decision should be made with that ambition in mind.
- YouTube growth engine: Build a dedicated YouTube team and grow our flagship brands on the platform with formats made specifically for it. Organic growth comes first with channel acquisition where it makes financial sense.
- Monetised original content: Own the revenue generated directly from content including platform income across the network, formats that make money beyond a media deal and licensing where it makes sense. Original content is a revenue line, not just a cost.
- Products brands can buy: Turn editorial ideas into products the commercial team can sell: repeatable formats with clear mechanics and pricing. Take ideas from concept to sellable product, working closely with Commercial without compromising quality.
- Content P&L: Own the full content budget across people, original content, creator and licensing spend. Every line should either open a new revenue stream or improve what already exists.
- Organisation: Build a content organisation that doesn’t depend on any one person, including you. Create a clear brand-owner model, strong managers below you and development capability across both the UK and US.
Not in scope
- Production execution: The Studio produces, you decide what gets made and why.
- Talent management: We work with creators and their agencies, we don't represent them.
- Day-to-day posting: You set the strategy, you're not running channels.
About you
- We’re looking for a senior content leader from social publishing, digital media or the creator economy, with experience operating at exec level.
- You've built original formats, shows or IP that audiences came back for and turned the winners into products brands paid for.
- You know YouTube well: how channels grow, how formats travel and what it takes to build a compounding audience.
- You've owned a real content budget and can defend every decision in it.
- AI has already changed how you work. You've rewired your process around it, not bolted it on. Your team moves faster because of it.
- You build leaders and systems, not reliance on yourself. Teams you've run kept performing after you left the room.
- You have a genuine feel for US audiences and how they behave across platforms.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen Z social publisher, we have a powerful global platform to better represent our audience and enable those who do not have equal opportunities to have their voices heard.
VP of Content in London employer: Pubitygroup
Pubity Group is an exceptional employer, offering a dynamic work culture that thrives on creativity and innovation in the fast-paced world of video content. With a strong commitment to employee growth, the company provides ample opportunities for team development and leadership, ensuring that every member can contribute to shaping original video formats that resonate globally. Located at the heart of the media landscape, Pubity Group fosters a diverse and inclusive environment where unique voices are celebrated, making it an ideal place for those seeking meaningful and rewarding careers in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Content in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pubitygroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pubitygroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pubitygroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pubitygroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP of Content in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pubitygroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pubitygroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pubitygroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pubitygroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pubitygroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pubitygroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
