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For Companies At a Glance
- Tasks: Lead the Meme Unit, driving growth and creating viral content across major platforms.
- Company: Join Pubity Group, the largest Gen Z social publisher with a vibrant culture.
- Benefits: Hybrid work, competitive salary, and opportunities for creative freedom.
- Why this job: Shape the future of meme culture and engage millions globally.
- Qualifications: 4+ years in social media management with a passion for memes.
- Other info: Fast-paced environment with room for innovation and career growth.
The predicted salary is between 50000 - 65000 £ per year.
Location: London (Hybrid)
About Pubity Group
Pubity Group is the largest Gen Z social publisher, reaching over 160 million people across a diverse portfolio of digital brands. From the latest viral trends on Pubity to engaging meme culture on MemeZar, we create and distribute content that entertains, informs, and resonates with global audiences.
Overview
We are looking for a Senior Social Media Manager to lead the Meme Unit, overseeing some of the biggest meme and entertainment pages in the world, including Memezar, Moviezar, Girlyzar, Memelord, Britishmemes. This is a senior, hands-on role for someone with impeccable knowledge of UK, US, and global meme and social culture. You will drive growth, shape creative direction, and lead a high-performing team that produces fast, reactive, and culturally relevant content daily. Your focus will be audience growth, creative quality, and team structure. You will guide editors, freelancers, and designers to produce consistent, high-impact content while using insights and data to shape what works next. This role sits at the center of Pubity Group’s meme ecosystem and requires someone who understands how to move quickly without losing clarity or tone.
Core Responsibilities
- Lead Content and Growth Strategy
- Own and execute the day-to-day content strategy for all Meme Unit brands.
- Use performance data and audience insights to assess what is working and where to improve.
- Build and evolve content pillars, recurring formats, and posting rhythms for each brand.
- Ensure all output is consistent, on-brand, and designed to grow reach, engagement, and cultural relevance.
- Creative and Editorial Leadership
- Guide and support editors and freelancers to create sharp, fast, and original meme content.
- Be hands-on in idea generation, caption writing, and trend adaptation.
- Maintain a balance between speed and quality, ensuring each post reflects the tone and personality of the page.
- Encourage experimentation and collaboration across the Meme Unit.
- Audience Growth and Platform Management
- Drive audience expansion across Instagram, TikTok, YouTube Shorts, X, Threads, and Facebook.
- Identify and capitalise on new platform features and content trends.
- Balance serving existing followers with finding new audience segments across UK, US, and global markets.
- Team and Workflow Management
- Oversee scheduling, workflow, and delivery across multiple meme pages.
- Partner with the Social Operations Lead to improve process, speed, and consistency.
- Foster accountability, clear communication, and high creative standards across the team.
- Performance and Reporting
- Track growth, engagement, and post performance across all Meme Unit brands.
- Report key insights weekly, highlighting wins, learnings, and growth opportunities.
- Use analytics to influence strategy and identify repeatable success patterns.
What You Bring
- 4+ years in social media management or content leadership roles, ideally in entertainment or meme publishing.
- Proven ability to grow audiences and lead high-performing social teams.
- Impeccable knowledge of UK, US, and global meme and social culture, with a strong sense of what makes content go viral.
- Strong editorial instincts, creative confidence, and attention to detail.
- Ability to interpret analytics and apply learnings to creative strategy.
- Excellent communication and leadership skills.
- Comfortable working in a fast-moving, high-volume environment.
Bonus If You Have
- Experience leading multi-million-follower meme or entertainment brands.
- Background in building content systems or playbooks for creative teams.
- Experience with workflow and insights tools such as Monday.com, Make.com, or Power BI.
- Interest in testing AI or automation tools for content creation and workflow optimisation.
The Role in Context
As Senior Social Media Manager for the Meme Unit, you will define how Pubity Group’s meme ecosystem evolves. Your goal is to build the systems, creative standards, and audience strategy that keep these pages culturally sharp, fast-moving, and impossible to ignore.
Senior Meme Unit Lead — Growth & Creative Strategy in City of London employer: Pubitygroup
Contact Detail:
Pubitygroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Meme Unit Lead — Growth & Creative Strategy in City of London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already at Pubity Group. A friendly chat can go a long way, and who knows, they might even put in a good word for you!
✨Tip Number 2
Show off your meme skills! Create a portfolio or a social media page showcasing your best meme creations. This will not only highlight your creativity but also demonstrate your understanding of meme culture, which is key for this role.
✨Tip Number 3
Stay updated on trends! Follow the latest viral content and understand what makes it tick. Being able to discuss current trends during interviews will show that you're not just a fan but a knowledgeable player in the meme game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pubity Group and ready to dive into the meme madness!
We think you need these skills to ace Senior Meme Unit Lead — Growth & Creative Strategy in City of London
Some tips for your application 🫡
Show Your Meme Mastery: When applying, make sure to highlight your knowledge of meme culture. Share examples of your favourite memes or trends and how you've used them in past roles. We want to see your passion for all things meme!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the job description. We love seeing how you can bring your unique flair to our Meme Unit.
Be Creative with Your Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creative thinking and editorial instincts. We’re looking for someone who can think outside the box, so don’t be afraid to let your personality show!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting role!
How to prepare for a job interview at Pubitygroup
✨Know Your Memes
Before the interview, brush up on the latest meme trends and cultural references. Pubity Group is all about staying relevant, so being able to discuss current memes and how they resonate with audiences will show your passion and expertise.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've used in previous roles to grow social media audiences. Be ready to share examples of how you've used data and insights to shape content that engages and entertains, just like the role requires.
✨Be Creative on the Spot
Expect to brainstorm ideas during the interview. Practice thinking on your feet by coming up with meme concepts or captions based on trending topics. This will demonstrate your creative thinking and ability to generate content quickly.
✨Highlight Team Leadership Experience
Since this role involves leading a team, be prepared to talk about your leadership style and how you've successfully managed creative teams in the past. Share examples of how you've fostered collaboration and accountability to achieve high-quality results.