At a Glance
- Tasks: Activate branded campaigns and create engaging social content for Gen-Z audiences.
- Company: Join Pubity Group, the largest Gen-Z social publisher, in a dynamic team.
- Benefits: Work in a fast-paced environment with opportunities for growth and creativity.
- Other info: Collaborative culture with a focus on diversity and equal opportunities.
- Why this job: Make an impact by delivering culturally relevant content that resonates with young people.
- Qualifications: Passion for social media and hands-on experience creating content for brands.
The predicted salary is between 30000 - 40000 £ per year.
Pubity Group is the world’s largest Gen-Z social publisher. We’re a tight-knit, agile team disrupting the next generation of news publishing - working with leading brands on campaigns that drive proven business results and that young people genuinely love. We’re looking for an Activation Executive to join our growing team. You’ll be focused on activating branded campaigns across Pubity Group’s portfolio of social-first brands, ensuring we deliver impactful, culturally relevant and authentic content to audiences on behalf of our partners. You will work closely with Client Services, Editorial, Creative and Strategy in London to translate briefs into high-performing, platform-native social campaigns at pace and at scale.
Key Responsibilities
- Campaign Activation: Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice. Create highly impactful social content across Pubity Group’s channels. Ensure activations are executed in a way that maximises reach, participation and shareability. Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
- Cultural & Trend Impact: Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour. Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities. Translate cultural moments into scalable brand opportunities.
- Creative Brief Support: Support the Creative team in developing strategic responses to client briefs. Contribute insight, platform knowledge and audience understanding to strengthen creative concepts. Help shape storytelling approaches that feel native to each platform.
Required Skills & Experience
- A genuine passion for social media, advertising and marketing.
- Hands-on experience creating social content on behalf of brands or publishers.
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
- Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
- A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment.
What Good Looks Like
- Passionate about quality work and delivering strong business outcomes for clients - as well as hitting targets.
- Brings a professional approach - dependable, going above and beyond for clients, with exemplary behaviour day to day.
- Quick learner who adapts fast in a high-volume, fast-paced environment.
- Genuinely passionate about Pubity Group and the future we’re building.
Working Style
- Collaborative by instinct - a bright, positive presence who adds value to the wider London team.
- Calm under pressure with the ability to prioritise clearly when demand is high.
- Direct and constructive communicator - comfortable giving and receiving feedback at all levels.
- Curious and culturally tuned-in - always close to platform shifts and audience behaviour.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Social Media Activation Executive employer: Pubity Group
At Pubity Group, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration. Our London-based team thrives in a fast-paced environment where your passion for social media can flourish, offering ample opportunities for professional growth and development. With a commitment to diversity and a culture that values every voice, we empower our employees to make a meaningful impact in the world of Gen-Z social publishing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Activation Executive
✨Tip Number 1
Get your social media game on point! Make sure you’re up to date with the latest trends and platforms. Show us how you can create engaging content that resonates with Gen-Z – we want to see your creativity shine!
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and engage with brands on social media. Building relationships can open doors for you, so don’t be shy – reach out and make your presence known!
✨Tip Number 3
Show us your passion! When you get the chance to chat with us, let your enthusiasm for social media and marketing come through. Share your ideas and insights about campaigns you love – we want to see that spark!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the Pubity Group family. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media Activation Executive
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for social media and marketing shine through in your application. We want to see that you genuinely care about creating impactful content and understand the Gen-Z audience.
Tailor Your Content:Make sure to customise your application to reflect our tone of voice and the specific role. Highlight any relevant experience with social content creation and how it aligns with what we do at Pubity Group.
Be Creative:Don’t be afraid to showcase your creativity! Include examples of your work or ideas that demonstrate your understanding of current trends and platform behaviours. We love innovative thinkers!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at Pubity Group
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Instagram, TikTok, and Snapchat. Familiarise yourself with how these platforms work and what type of content resonates with Gen-Z audiences. This knowledge will help you demonstrate your passion for social media during the interview.
✨Showcase Your Creativity
Prepare a portfolio of your best social media content that showcases your creativity and understanding of brand storytelling. Be ready to discuss how you’ve activated campaigns in the past and the impact they had. This will give the interviewers a clear picture of your capabilities.
✨Understand the Brand Voice
Research Pubity Group’s tone of voice and the types of campaigns they run. Think about how you can align your ideas with their style. During the interview, share examples of how you can create culturally relevant content that fits their brand identity.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, be prepared to discuss your collaborative experiences. Share examples of how you’ve worked cross-functionally in the past and how you handle feedback. This will show that you’re a team player who can thrive in a fast-paced environment.
