At a Glance
- Tasks: Lead a global team to create engaging branded content that resonates with audiences.
- Company: Join Pubity Group, a leading Gen-Z social publisher reaching 300 million people.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: We value diversity and encourage all community members to apply.
- Why this job: Make a real impact by shaping how brands connect with Gen-Z audiences.
- Qualifications: Experience in leading social or branded content teams and understanding performance metrics.
The predicted salary is between 60000 - 80000 £ per year.
Pubity Group reaches over 300 million people across Pubity, Memezar, Film Seal, Dad Says Jokes, Fluffy and Zar.
Our Studio is the creative engine behind how brands show up in that world, making content that earns its place in feeds rather than interrupting them.
The role
We're hiring a
Social Activation Director to lead the team that ensures our branded content delivers for our audience & partners.
You'll sit between our commercial and social functions, managing a global team and owning how Pubity Group shows up as a creative partner to brands.
What you'll do
- Own branded content performance across Pubity Group's pages.
- Keep quality high on behalf of the content team, push new formats and placements in partnership with editorial, stay informed about what's performing and why and then use that to shape what gets made.
- Lead and develop a global team
- Build a Social Activation team that delivers insights, creativity and results at a consistently high level across time zones.
- Set clear goals for every team member, own their development and build the processes and tools that let them operate independently.
- Educate the commercial function
- Run weekly branded campaign feedback sessions with your team; monthly sessions with the wider commercial function.
- Keep editorial and commercial aligned on what's working, what's changing and what's next.
- Work with the data team to turn performance signals into the next generation of branded products.
- Own commercial integration
- Manage the Ad Calendar and workflows across the commercial function, ensuring ad policies are respected and deadlines are met.
- Work closely with Brand Strategy and Show Development to sharpen what we take to market.
About you
You've led social or branded content teams.
You know what makes content perform at scale, not just creatively but strategically and you can translate that into clear direction.
You're as comfortable presenting performance data as you are giving creative feedback in a production context and you build trust across functions and time zones.
What you bring
- You have a deep understanding of what drives performance on Facebook, Instagram, Tik Tok and You Tube, for both branded and editorial content.
- You can read data critically and turn it into actionable creative and commercial direction.
- You have a proven track record of building and leading creative teams across time zones.
- You set clear goals, give direct feedback and create accountability without micromanaging.
- You have experience managing content pages or accounts at scale.
- You are comfortable working alongside sales and client services, fluent in both creative and commercial.
- You have experience running campaign reporting and performance reviews for brand partners.
- You brief clearly, present confidently and write in a way people actually read.
- You have experience building knowledge-sharing functions, including training sessions, performance debriefs and feedback frameworks.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
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Social Content Director (Commercial) employer: Pubity Group
At Pubity Group, we pride ourselves on fostering a dynamic and innovative work culture that thrives on creativity and collaboration. As a Viral Shortform Editor, you'll not only have the opportunity to shape engaging content for popular platforms like Instagram and TikTok but also benefit from continuous professional development and a supportive team environment. Located in a vibrant area, our company offers unique advantages such as flexible working hours and access to industry events, making it an excellent employer for those passionate about internet culture and video editing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Director (Commercial)
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Pubity Group.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Pubity Group!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Pubity Group, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Pubity Group or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Social Content Director (Commercial)
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Pubity Group:Before hitting send, make sure to tailor your application specifically to Pubity Group! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Pubity Group
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
