At a Glance
- Tasks: Lead social campaigns that resonate with Gen Z and drive real engagement.
- Company: Join Pubity Group, the largest Gen-Z social publisher shaking up news publishing.
- Benefits: Be part of a dynamic team with growth opportunities and a vibrant culture.
- Other info: Collaborative environment where your creativity can shine and grow.
- Why this job: Make an impact by creating authentic content that young people love.
- Qualifications: Passion for social media and hands-on experience in content creation.
The predicted salary is between 30000 - 40000 £ per year.
Pubity Group is the world’s largest Gen-Z social publisher. We’re a tight-knit, agile team disrupting the next generation of news publishing - working with leading brands on campaigns that drive proven business results and that young people genuinely love. We’re looking for an Activation Executive to join our growing team. You’ll be focused on activating branded campaigns across Pubity Group’s portfolio of social-first brands, ensuring we deliver impactful, culturally relevant and authentic content to audiences on behalf of our partners. You will work closely with Client Services, Editorial, Creative and Strategy in London to translate briefs into high-performing, platform-native social campaigns at pace and at scale.
Key Responsibilities
- Campaign Activation: Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice. Create highly impactful social content across Pubity Group’s channels. Ensure activations are executed in a way that maximises reach, participation and shareability. Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
- Cultural & Trend Impact: Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour. Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities. Translate cultural moments into scalable brand opportunities.
- Creative Brief Support: Support the Creative team in developing strategic responses to client briefs. Contribute insight, platform knowledge and audience understanding to strengthen creative concepts. Help shape storytelling approaches that feel native to each platform.
Required Skills & Experience
- A genuine passion for social media, advertising and marketing.
- Hands-on experience creating social content on behalf of brands or publishers.
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
- Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
- A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment.
What Good Looks Like
- Passionate about quality work and delivering strong business outcomes for clients - as well as hitting targets.
- Brings a professional approach - dependable, going above and beyond for clients, with exemplary behaviour day to day.
- Quick learner who adapts fast in a high-volume, fast-paced environment.
- Genuinely passionate about Pubity Group and the future we’re building.
Working Style
- Collaborative by instinct - a bright, positive presence who adds value to the wider London team.
- Calm under pressure with the ability to prioritise clearly when demand is high.
- Direct and constructive communicator - comfortable giving and receiving feedback at all levels.
- Curious and culturally tuned-in - always close to platform shifts and audience behaviour.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Social Campaign Activation Lead employer: Pubity Group
At Pubity Group, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that thrives on creativity and collaboration. Our London-based team is dedicated to empowering employees with growth opportunities in the fast-evolving world of social media, while our commitment to diversity ensures that every voice is heard and valued. Join us to be part of a dynamic environment where your passion for social media can drive impactful campaigns that resonate with Gen-Z audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Campaign Activation Lead
✨Tip Number 1
Get your social media game on point! Make sure you’re up to date with the latest trends and platforms. Show us how you can create engaging content that resonates with Gen-Z – it’s all about authenticity!
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and don’t be shy to slide into DMs. Building relationships can open doors for opportunities that aren’t even advertised.
✨Tip Number 3
Show off your creativity! When you get the chance to chat with us, bring examples of your work. Whether it’s a campaign you’ve activated or content you’ve created, let your passion shine through.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Campaign Activation Lead
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for social media and marketing shine through in your application. We want to see that you genuinely care about creating impactful content and understand the Gen-Z audience.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight any hands-on experience you've had with social content creation, as this is key for us.
Be Creative:Don’t be afraid to showcase your creativity! If you have examples of social campaigns or content you've worked on, include them. We love seeing how you can bring ideas to life in a way that resonates with audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pubity Group
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Instagram, TikTok, and Snapchat. Familiarise yourself with how these platforms work and what type of content resonates with Gen-Z audiences. This knowledge will help you demonstrate your passion for social media during the interview.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging social content. Whether it’s campaigns you've activated or content you've produced, having tangible examples will show your hands-on experience and creative flair. Be ready to discuss the thought process behind your projects!
✨Understand the Brand Voice
Research Pubity Group and its portfolio of brands thoroughly. Understand their tone of voice and the type of campaigns they run. During the interview, be prepared to discuss how you would align your campaign ideas with their brand identity and deliver culturally relevant content.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated with others. Highlight your communication skills and how you handle feedback, as this will show you can thrive in a fast-paced, team-oriented environment.
