At a Glance
- Tasks: Lead social media strategy for exciting brands and create engaging content.
- Company: Join Pubity, a dynamic team shaping the future of emerging brands.
- Benefits: Hybrid work model, creative environment, and opportunities for growth.
- Other info: Diverse and inclusive workplace welcoming all voices.
- Why this job: Be at the forefront of brand-building and make a real impact.
- Qualifications: Experience in social media management and a passion for creativity.
The predicted salary is between 45000 - 55000 £ per year.
Location: London | Hybrid 4 days per week in the office
We're looking for a Senior Social Media Manager to join Pubity's Emerging Brands team - the home of our next generation of breakout brands: Old Friend Club, Try Each Other's, Dad Says Jokes, Filmseal and Fluffy. These are the brands Pubity is growing into its next big stars and this role is right at the heart of that mission.
You’ll own the full social lifecycle - idea → edit → publish → community → optimise, working closely with our social, production and freelance creator teams.
What you’ll do:- Own the day-to-day channels
- Manage and grow Old Friend Club across TikTok, Instagram and YouTube.
- Maintain a consistent, recognisable brand presence that stands out in the scroll.
- Identify creators to work with and opportunities to increase engagement.
- Oversee a team of social media admins managing day-to-day content across multiple brands.
- Track performance and iterate using analytics and social tools (retention, saves, shares, watch time, comments).
- Report regularly to the Emerging Brands Lead on content strategy, learnings and roll-outs.
- Create and edit high-performing content.
- Identify relevant trends early and translate them into content that fits.
- Edit social-first videos and assets (with strong pacing, hooks and platform-native style).
- Work confidently with fast turnarounds and reactive editing when trends move quickly.
- Drive community management.
- Oversee community engagement across all brands, reply, moderate and ensure tone of voice is always on-brand and appropriate.
- Craft captions and on-platform copy that’s witty, warm and culturally aware.
- Help shape the future of our Emerging Brands.
- Collaborate closely with the Emerging Brands Lead to develop new original format ideas across the portfolio.
- Contribute to bigger brand-building moments: influencer activations, merch launches, editorial campaigns, and partnership opportunities.
- Bring creative ambition to every brand - thinking beyond content calendars and into what could make each brand genuinely iconic.
- Proven experience in social media management, with ideally 1+ years of people management experience.
- Hands-on experience growing social media channels and creating content.
- A strong creative eye and editorial instinct for what makes content stop the scroll.
- Deep platform knowledge across TikTok, Instagram and Facebook - you understand the algorithm and what drives performance on each.
- Strong editing skills across video and photo (Premiere Pro, Photoshop, Canva, or equivalents).
- Excellent copywriting and community instincts: engaging, witty and always brand-appropriate.
- A genuine interest in brand-building, you think beyond posts and into the bigger picture.
- Comfortable working at pace, juggling multiple brands, and adapting to frequent platform and cultural shifts.
- Experience working across entertainment, viral, or social-first media brands.
- Familiarity with Monday.com, social listening tools, and insights platforms.
- Experience with influencer marketing, talent management, or brand partnerships.
- Interest or experience using AI tools to support content workflows and creative testing.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
Senior Social Media Manager employer: Pubity Group
At Pubity, we pride ourselves on being an innovative and inclusive employer, offering a dynamic work culture that thrives on creativity and collaboration. As a Senior Social Media Manager in our London office, you'll enjoy the benefits of a hybrid work model, opportunities for professional growth, and the chance to shape the future of emerging brands while working with a passionate team dedicated to making a meaningful impact in the social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pubity Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pubity Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pubity Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pubity Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pubity Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pubity Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pubity Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pubity Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pubity Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pubity Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
