At a Glance
- Tasks: Activate branded campaigns and create engaging social content for Gen-Z audiences.
- Company: Join Pubity Group, the largest Gen-Z social publisher, in a dynamic team.
- Benefits: Work in a fast-paced environment with opportunities for growth and creativity.
- Other info: Collaborative culture focused on innovation and cultural relevance.
- Why this job: Make an impact on campaigns that resonate with young people and drive real results.
- Qualifications: Passion for social media and hands-on experience creating content for brands.
The predicted salary is between 30000 - 40000 £ per year.
Pubity Group is the world’s largest Gen-Z social publisher. We’re a tight-knit, agile team disrupting the next generation of news publishing - working with leading brands on campaigns that drive proven business results and that young people genuinely love. We’re looking for an Activation Executive to join our growing team. You’ll be focused on activating branded campaigns across Pubity Group’s portfolio of social-first brands, ensuring we deliver impactful, culturally relevant and authentic content to audiences on behalf of our partners. You will work closely with Client Services, Editorial, Creative and Strategy in London to translate briefs into high-performing, platform-native social campaigns at pace and at scale.
Key Responsibilities
- Campaign Activation: Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice. Create highly impactful social content across Pubity Group’s channels. Ensure activations are executed in a way that maximises reach, participation and shareability. Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
- Cultural & Trend Impact: Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour. Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities. Translate cultural moments into scalable brand opportunities.
- Creative Brief Support: Support the Creative team in developing strategic responses to client briefs. Contribute insight, platform knowledge and audience understanding to strengthen creative concepts. Help shape storytelling approaches that feel native to each platform.
Required Skills & Experience
- A genuine passion for social media, advertising and marketing.
- Hands-on experience creating social content on behalf of brands or publishers.
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
- Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
- A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment.
What Good Looks Like
- Passionate about quality work and delivering strong business outcomes for clients - as well as hitting targets.
- Brings a professional approach - dependable, going above and beyond for clients, with exemplary behaviour day to day.
- Quick learner who adapts fast in a high-volume, fast-paced environment.
- Genuinely passionate about Pubity Group and the future we’re building.
Working Style
- Collaborative by instinct - a bright, positive presence who adds value to the wider London team.
- Calm under pressure with the ability to prioritise clearly when demand is high.
- Direct and constructive communicator - comfortable giving and receiving feedback at all levels.
- Curious and culturally tuned-in - always close to platform shifts and audience behaviour.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Senior Social Media Activation Executive employer: Pubity Group
At Pubity Group, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration. Our London-based team thrives in a fast-paced environment where your passion for social media can flourish, offering ample opportunities for professional growth and development. With a commitment to diversity and a culture that values every voice, we empower our employees to make a meaningful impact in the world of Gen-Z publishing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Activation Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pubity Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pubity Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pubity Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pubity Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Activation Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pubity Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pubity Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pubity Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pubity Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pubity Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pubity Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
