At a Glance
- Tasks: Lead and own Pubity's TikTok presence, driving strategy and content creation.
- Company: Join Pubity Group, a social-first media company with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace welcoming all applicants.
- Why this job: Shape the future of TikTok at Pubity and make a real impact.
- Qualifications: Experience managing TikTok accounts and understanding of trends.
The predicted salary is between 36000 - 60000 £ per year.
Location: Flexible, UK or US preferred
Contract: Full time
About Pubity Group
Pubity Group is a social first media company building some of the biggest and most influential pages on the internet. We reach hundreds of millions of people every month by creating content that feels human, culturally relevant, and worth sharing. TikTok is a critical part of our future growth. This role exists to make it exceptional.
The Role
We are hiring a TikTok Lead Social Manager to take full ownership of Pubity's TikTok presence. This role is responsible for everything on the platform, including strategy, content, people, growth, and performance. You will run TikTok as its own ecosystem within Pubity Group, with clear accountability and real autonomy. This is not a junior or execution only role. You are expected to lead.
Key Responsibilities
- Platform Ownership
- Own Pubity's TikTok channel end to end
- Set and evolve the TikTok content strategy, formats, and posting cadence
- Be accountable for growth, engagement, and audience development, with a strong focus on the US
- Monitor platform changes and trends and act quickly on opportunities
- Content and Creative Direction
- Define what high quality Pubity TikTok content looks like
- Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
- Maintain editorial standards, tone, and taste at scale
- Ensure content feels native to TikTok and aligned with Pubity's brand
- Team and Freelancer Management
- Hire, brief, and manage TikTok freelancers and contributors
- Set clear expectations, targets, and feedback loops
- Build efficient workflows that support speed without sacrificing quality
- Foster a collaborative, high output team culture
- Growth and Performance
- Track performance daily and weekly
- Analyse what is working and why
- Use data and insights to inform creative and strategic decisions
- Collaborate with analytics and operations teams to improve systems
- Original Formats and Future IP
- Use TikTok as a testing ground for new ideas and formats
- Identify content with potential to scale into larger franchises or standalone channels
- Work closely with Editorial, Studio, and Commercial teams to develop winning ideas
- Platform Relationships and Monetisation Readiness
- Own the day to day relationship with TikTok platform partners
- Stay ahead of new features, tools, and monetisation opportunities
- Ensure the channel is structured and prepared for revenue opportunities
What We Are Looking For
- Proven experience running a high growth TikTok account or portfolio
- Strong understanding of TikTok culture, trends, and storytelling formats
- Experience managing freelancers or small teams
- Ability to think strategically while executing at pace
- Strong editorial judgement and cultural awareness
- Comfortable owning performance and outcomes
What Success Looks Like
- Consistent growth and engagement on TikTok
- Clear, recognisable content formats audiences return for
- A strong and growing US audience
- A reliable, high performing freelancer team
- TikTok acting as a key growth and testing engine for Pubity Group
Why This Role
This is an opportunity to fully own one of Pubity Group's most important platforms and shape how the brand shows up on TikTok at scale. You will have autonomy, responsibility, and the chance to build something meaningful.
Pubity Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
TikTok Lead Social Manager in London employer: Pubity Group
Pubity Group is an exceptional employer that champions creativity and autonomy, particularly for the TikTok Lead Social Manager role. With a flexible working environment and a strong focus on employee growth, you will have the opportunity to shape the brand's presence on one of the most influential platforms while collaborating with a diverse team. The company fosters a culture of innovation and inclusivity, making it an ideal place for those looking to make a meaningful impact in the social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Lead Social Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Pubity Group or similar companies. Use platforms like LinkedIn to reach out and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio of your best TikTok content or campaigns. Share it on your social media or even directly with us at Pubity Group to demonstrate your understanding of the platform and what makes content pop.
✨Tip Number 3
Stay updated on TikTok trends and changes. Follow relevant accounts and hashtags to keep your finger on the pulse. This knowledge will not only help you in interviews but also show us that you're genuinely passionate about the platform.
✨Tip Number 4
Don’t just apply; engage with our content! Comment, share, and interact with Pubity Group’s TikTok posts. This shows us you’re invested in our brand and gives you a chance to stand out from the crowd before you even get an interview.
We think you need these skills to ace TikTok Lead Social Manager in London
Some tips for your application 🫡
Show Your TikTok Expertise:When applying, make sure to highlight your experience with TikTok. Share specific examples of accounts you've managed or content strategies you've implemented that led to growth and engagement. We want to see your passion for the platform!
Be Authentic:We love creativity and authenticity! Your application should reflect your unique voice and style. Don’t be afraid to let your personality shine through in your writing – it’s what makes you stand out!
Tailor Your Application:Make sure to customise your application for this role. Reference the job description and align your skills and experiences with the responsibilities listed. Show us why you're the perfect fit for leading our TikTok presence!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Pubity Group
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok's latest trends, features, and popular content formats. Familiarise yourself with Pubity Group's existing TikTok presence and think about how you can elevate it. Being able to discuss specific examples will show your passion and understanding of the platform.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences managing TikTok accounts or similar platforms. Highlight your strategic approach to content creation and audience engagement. Be ready to share specific metrics that demonstrate your success in growing an account and how you plan to apply those strategies at Pubity Group.
✨Demonstrate Leadership Skills
Since this role involves managing freelancers and contributors, be prepared to talk about your leadership style. Share examples of how you've built and maintained a high-performing team culture. Discuss how you set expectations and provide feedback to ensure everyone is aligned and motivated.
✨Be Data-Driven
Emphasise your ability to analyse performance data and use insights to inform your creative decisions. Prepare to discuss how you've tracked growth and engagement in the past, and how you would apply that knowledge to enhance Pubity's TikTok strategy. Showing that you can blend creativity with analytics will set you apart.
