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- Tasks: Lead and own Pubity's TikTok presence, driving strategy and content creation.
- Company: Join a dynamic social media company shaping the future of online content.
- Benefits: Competitive salary, creative freedom, and opportunities for growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make a real impact on a platform with millions of followers and endless potential.
- Qualifications: Proven experience in managing high-growth TikTok accounts and strong leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
Pubity Group is a social first media company building some of the biggest and most influential pages on the internet. We reach hundreds of millions of people every month by creating content that feels human, culturally relevant, and worth sharing. TikTok is a critical part of our future growth. This role exists to make it exceptional.
We are hiring a TikTok Lead Social Manager to take full ownership of Pubity’s TikTok presence. This role is responsible for everything on the platform, including strategy, content, people, growth, and performance. You will run TikTok as its own ecosystem within Pubity Group, with clear accountability and real autonomy. This is not a junior or execution only role. You are expected to lead.
Key Responsibilities- Own Pubity’s TikTok channel end to end
- Set and evolve the TikTok content strategy, formats, and posting cadence
- Be accountable for growth, engagement, and audience development, with a strong focus on the US
- Monitor platform changes and trends and act quickly on opportunities
- Define what high quality Pubity TikTok content looks like
- Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
- Maintain editorial standards, tone, and taste at scale
- Ensure content feels native to TikTok and aligned with Pubity’s brand
- Hire, brief, and manage TikTok freelancers and contributors
- Set clear expectations, targets, and feedback loops
- Build efficient workflows that support speed without sacrificing quality
- Foster a collaborative, high output team culture
- Track performance daily and weekly
- Analyse what is working and why
- Use data and insights to inform creative and strategic decisions
- Collaborate with analytics and operations teams to improve systems
- Use TikTok as a testing ground for new ideas and formats
- Identify content with potential to scale into larger franchises or standalone channels
- Work closely with Editorial, Studio, and Commercial teams to develop winning ideas
- Own the day to day relationship with TikTok platform partners
- Stay ahead of new features, tools, and monetisation opportunities
- Ensure the channel is structured and prepared for revenue opportunities
- Proven experience running a high growth TikTok
Social Media Manager in London employer: Pubity Group
Contact Detail:
Pubity Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your TikTok game on point! Before you even step into an interview, make sure you’re up to speed with the latest trends and content styles that resonate with audiences. Show us you know what’s hot and how to leverage it for growth.
✨Tip Number 2
Bring your ideas to life! When you’re chatting with us, don’t just talk about your past experiences—pitch us some fresh content ideas or strategies you’d implement for our TikTok channel. We love seeing creativity in action!
✨Tip Number 3
Network like a pro! Connect with other social media enthusiasts and professionals on platforms like LinkedIn. Engaging with the community can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take that extra step to connect directly with us. Let’s make it happen!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your TikTok Expertise: When applying, make sure to highlight your experience with TikTok. We want to see how you've successfully managed content and growth on the platform. Share specific examples of campaigns or strategies that worked well for you!
Be Authentic and Creative: Your application should reflect the same creativity we value at Pubity. Use a tone that feels genuine and aligns with our brand. Don’t be afraid to showcase your personality – we love unique voices!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. We’re looking for someone who understands our mission and can contribute to our TikTok strategy. Show us how your skills align with what we need!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Pubity Group
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends, popular formats, and what makes content go viral. Familiarise yourself with Pubity Group's existing TikTok presence and think about how you can elevate it. Bring specific examples of successful campaigns or content that resonate with their audience.
✨Showcase Your Creative Vision
Prepare to discuss your ideas for TikTok content that feels native to the platform. Think about unique formats or series you could introduce. Be ready to explain how these ideas align with Pubity’s brand and how they can drive engagement and growth.
✨Demonstrate Leadership Skills
Since this role requires leading a team, be prepared to share your experiences in managing people and projects. Discuss how you set expectations, provide feedback, and foster a collaborative culture. Highlight any past successes in building high-performing teams.
✨Data-Driven Decision Making
Emphasise your ability to analyse performance metrics and use insights to inform your strategies. Prepare examples of how you've used data to pivot content or improve engagement in previous roles. This will show that you understand the importance of analytics in driving success on TikTok.