At a Glance
- Tasks: Lead a global team to drive branded content performance and creativity.
- Company: Join Pubity Group, a leading Gen-Z social publisher reaching 300 million people.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Embrace diversity and empower voices within a dynamic and creative environment.
- Why this job: Make an impact by shaping how brands connect with audiences through innovative content.
- Qualifications: Experience in leading social or branded content teams and understanding performance metrics.
The predicted salary is between 60000 - 80000 £ per year.
About Pubity Group
Pubity Group reaches over 300 million people across Pubity, Memezar, Film Seal, Dad Says Jokes, Fluffy and Zar. Our Studio is the creative engine behind how brands show up in that world, making content that earns its place in feeds rather than interrupting them.
The role
We're hiring a Social Activation Director to lead the team that ensures our branded content delivers for our audience & partners. You'll sit between our commercial and social functions, managing a global team and owning how Pubity Group shows up as a creative partner to brands.
What you'll do
- Drive performance
- Own branded content performance across Pubity Group's pages.
- Keep quality high on behalf of the content team, push new formats and placements in partnership with editorial, stay informed about what's performing and why and then use that to shape what gets made.
- Lead and develop a global team
- Build a Social Activation team that delivers insights, creativity and results at a consistently high level across time zones.
- Set clear goals for every team member, own their development and build the processes and tools that let them operate independently.
- Educate the commercial function
- Run weekly branded campaign feedback sessions with your team; monthly sessions with the wider commercial function.
- Keep editorial and commercial aligned on what's working, what's changing and what's next.
- Work with the data team to turn performance signals into the next generation of branded products.
- Own commercial integration
- Manage the Ad Calendar and workflows across the commercial function, ensuring ad policies are respected and deadlines are met.
- Work closely with Brand Strategy and Show Development to sharpen what we take to market.
About you
You've led social or branded content teams. You know what makes content perform at scale, not just creatively but strategically and you can translate that into clear direction. You're as comfortable presenting performance data as you are giving creative feedback in a production context and you build trust across functions and time zones.
What you bring
- You have a deep understanding of what drives performance on Facebook, Instagram, TikTok and YouTube, for both branded and editorial content.
- You can read data critically and turn it into actionable creative and commercial direction.
- You have a proven track record of building and leading creative teams across time zones.
- You set clear goals, give direct feedback and create accountability without micromanaging.
- You have experience managing content pages or accounts at scale.
- You are comfortable working alongside sales and client services, fluent in both creative and commercial.
- You have experience running campaign reporting and performance reviews for brand partners.
- You brief clearly, present confidently and write in a way people actually read.
- You have experience building knowledge-sharing functions, including training sessions, performance debriefs and feedback frameworks.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
Social Activation Director in London employer: Pubity Group
At Pubity Group, we pride ourselves on being an exceptional employer that champions creativity and collaboration. Our vibrant work culture fosters innovation and inclusivity, providing employees with ample opportunities for professional growth and development within a dynamic global team. Located at the heart of the digital landscape, we empower our staff to make a meaningful impact while enjoying the unique advantage of working with a diverse range of brands and audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Activation Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pubity Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pubity Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pubity Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pubity Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Activation Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pubity Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pubity Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pubity Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pubity Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pubity Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pubity Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
