At a Glance
- Tasks: Activate branded campaigns and create engaging social content for Gen-Z audiences.
- Company: Join Pubity Group, the largest Gen-Z social publisher, in a dynamic team.
- Benefits: Work in a fast-paced environment with opportunities for growth and creativity.
- Other info: Collaborative culture focused on innovation and cultural relevance.
- Why this job: Make an impact on campaigns that resonate with young people and drive real results.
- Qualifications: Passion for social media and hands-on experience creating content for brands.
The predicted salary is between 30000 - 40000 £ per year.
Pubity Group is the world’s largest Gen-Z social publisher. We’re a tight-knit, agile team disrupting the next generation of news publishing - working with leading brands on campaigns that drive proven business results and that young people genuinely love. We’re looking for a Senior Social Activation Executive to join our growing team.
You’ll be focused on activating branded campaigns across Pubity Group’s portfolio of social-first brands, ensuring we deliver impactful, culturally relevant and authentic content to audiences on behalf of our partners. You will work closely with Client Services, Editorial, Creative and Strategy in London to translate briefs into high-performing, platform-native social campaigns at pace and at scale.
Key Responsibilities- Campaign Activation
- Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice.
- Create highly impactful social content across Pubity Group’s channels.
- Ensure activations are executed in a way that maximises reach, participation and shareability.
- Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
- Cultural & Trend Impact
- Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour.
- Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities.
- Translate cultural moments into scalable brand opportunities.
- Creative Brief Support
- Support the Creative team in developing strategic responses to client briefs.
- Contribute insight, platform knowledge and audience understanding to strengthen creative concepts.
- Help shape storytelling approaches that feel native to each platform.
- A genuine passion for social media, advertising and marketing.
- Hands-on experience creating social content on behalf of brands or publishers.
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
- Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
- A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment.
- Passionate about quality work and delivering strong business outcomes for clients - as well as hitting targets.
- Brings a professional approach - dependable, going above and beyond for clients, with exemplary behaviour day to day.
- Quick learner who adapts fast in a high-volume, fast-paced environment.
- Genuinely passionate about Pubity Group and the future we’re building.
- Collaborative by instinct - a bright, positive presence who adds value to the wider London team.
- Calm under pressure with the ability to prioritise clearly when demand is high.
- Direct and constructive communicator - comfortable giving and receiving feedback at all levels.
- Curious and culturally tuned-in - always close to platform shifts and audience behaviour.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Senior Social Activation Executive in London employer: Pubity Group
At Pubity Group, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration. Our London-based team thrives in a fast-paced environment where your passion for social media can flourish, offering ample opportunities for professional growth and development. With a commitment to diversity and a culture that values every voice, joining us means being part of a movement that shapes the future of news publishing for Gen-Z.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Activation Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pubity Group. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your social media skills! Create a portfolio of your best work and share it during interviews. Let them see how you can bring their campaigns to life.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's buzzing in the social space and be ready to discuss how you can leverage these trends for Pubity Group's campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Senior Social Activation Executive in London
Some tips for your application 🫡
Show Your Passion:Let us see your genuine love for social media and marketing shine through in your application. Share examples of how you've created engaging content or activated campaigns that resonate with audiences, especially Gen-Z!
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your hands-on experience with social content creation and any tools you’re familiar with.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Show us who you are and how you can contribute to our vibrant team culture at Pubity Group.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Pubity Group
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and platform behaviours, especially on Instagram, TikTok, and Snapchat. Familiarise yourself with recent campaigns that have gone viral and think about what made them work. This will show your genuine passion for social media and help you connect with the team.
✨Showcase Your Creative Skills
Bring examples of your previous work that highlight your ability to create engaging social content. Whether it’s a campaign you’ve worked on or a personal project, be ready to discuss how you approached the creative process and the results you achieved. This will demonstrate your hands-on experience and creativity.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, prepare to discuss how you’ve successfully collaborated in the past. Think of specific examples where you’ve partnered with others to deliver impactful campaigns. This will show that you’re a team player who can thrive in a fast-paced environment.
✨Understand the Brand's Voice
Research Pubity Group and its portfolio of brands thoroughly. Understand their tone of voice and the type of content they produce. During the interview, be prepared to discuss how you would activate campaigns that align with their brand identity and resonate with Gen-Z audiences.
