At a Glance
- Tasks: Activate branded campaigns and create engaging social content for Gen-Z audiences.
- Company: Join Pubity Group, the largest Gen-Z social publisher, in a dynamic team.
- Benefits: Be part of a fast-paced environment with growth opportunities and a vibrant culture.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Make an impact by delivering culturally relevant campaigns that resonate with young people.
- Qualifications: Passion for social media and hands-on experience creating content for brands.
The predicted salary is between 30000 - 40000 € per year.
Pubity Group is the world’s largest Gen-Z social publisher. We’re a tight-knit, agile team disrupting the next generation of news publishing - working with leading brands on campaigns that drive proven business results and that young people genuinely love. We’re looking for an Activation Executive to join our growing team.
You’ll be focused on activating branded campaigns across Pubity Group’s portfolio of social-first brands, ensuring we deliver impactful, culturally relevant and authentic content to audiences on behalf of our partners. You will work closely with Client Services, Editorial, Creative and Strategy in London to translate briefs into high-performing, platform-native social campaigns at pace and at scale.
Key Responsibilities- Campaign Activation
- Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice.
- Create highly impactful social content across Pubity Group’s channels.
- Ensure activations are executed in a way that maximises reach, participation and shareability.
- Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
- Cultural & Trend Impact
- Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour.
- Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities.
- Translate cultural moments into scalable brand opportunities.
- Creative Brief Support
- Support the Creative team in developing strategic responses to client briefs.
- Contribute insight, platform knowledge and audience understanding to strengthen creative concepts.
- Help shape storytelling approaches that feel native to each platform.
- A genuine passion for social media, advertising and marketing.
- Hands-on experience creating social content on behalf of brands or publishers.
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
- Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
- A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment.
- Passionate about quality work and delivering strong business outcomes for clients - as well as hitting targets.
- Brings a professional approach - dependable, going above and beyond for clients, with exemplary behaviour day to day.
- Quick learner who adapts fast in a high-volume, fast-paced environment.
- Genuinely passionate about Pubity Group and the future we’re building.
- Collaborative by instinct - a bright, positive presence who adds value to the wider London team.
- Calm under pressure with the ability to prioritise clearly when demand is high.
- Direct and constructive communicator - comfortable giving and receiving feedback at all levels.
- Curious and culturally tuned-in - always close to platform shifts and audience behaviour.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Activation Executive in London employer: Pubity Group
At Pubity Group, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration. Our London-based team thrives in a fast-paced environment where your passion for social media can flourish, offering ample opportunities for professional growth and development. With a commitment to diversity and a culture that values every voice, joining us means being part of a movement that shapes the future of news publishing for Gen-Z.
StudySmarter Expert Advice🤫
We think this is how you could land Activation Executive in London
✨Tip Number 1
Get to know the company inside out! Research Pubity Group's recent campaigns and their social media presence. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and thinking about how your skills align with the role. Be ready to share examples of your past work, especially any social content you've created that resonates with Gen-Z.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role and keeping you top of mind for the hiring team.
We think you need these skills to ace Activation Executive in London
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for social media and marketing shine through in your application. We want to see that you genuinely care about creating impactful content and understand the Gen-Z audience.
Tailor Your Content:Make sure to customise your application to reflect the tone of voice and values of Pubity Group. Highlight any relevant experience with social-first campaigns and how you can contribute to our mission.
Be Creative:Don’t be afraid to showcase your creative skills! Include examples of social content you've created or campaigns you've worked on. We love seeing innovative ideas that resonate with young audiences.
Apply Through Our Website:For the best chance of success, apply directly through our website. This helps us keep track of applications and ensures you’re considered for the Activation Executive role!
How to prepare for a job interview at Pubity Group
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and platform behaviours, especially on Instagram, TikTok, and Snapchat. Familiarise yourself with recent campaigns that have gone viral and think about what made them successful. This will show your genuine passion for social media and help you connect with the team.
✨Showcase Your Creative Skills
Bring examples of your previous work creating social content, whether it’s through Photoshop, Canva, or any other tools mentioned in the job description. Be ready to discuss your creative process and how you’ve tailored content to fit different platforms. This will demonstrate your hands-on experience and understanding of what resonates with audiences.
✨Be a Team Player
Since the role involves collaborating with various teams, highlight your experience working cross-functionally. Share examples of how you’ve successfully partnered with others to deliver impactful campaigns. This will illustrate your collaborative spirit and ability to thrive in a fast-paced environment.
✨Prepare for Cultural Conversations
Stay updated on current events and cultural moments that could impact brand opportunities. Think about how you can translate these into scalable ideas for campaigns. Being able to discuss this during your interview will show that you’re not just reactive but also proactive in spotting trends.
